ACTIVE’s Membership Management Selected to Engage and Support Members
Dallas – April 12, 2016 – ACTIVE Network®, the premier global marketplace for activities and events and the industry’s leading provider of data solutions, today celebrates five years of working with Triathlon Australia as its exclusive technology provider for online event entries and membership management. ACTIVE and Triathlon Australia also celebrate passing the major milestone of more than 20,000 Triathlon Australia members joining online for the 2015-16 season. Triathlon Australia is the official National Sporting Organization responsible for the management and delivery of triathlon, duathlon, aquathlon and related multisport endurance competitions within Australia. Triathlon Australia’s membership has grown from nearly 12,000 members in 2011 to over 20,000 memberships in 2016 – illustrating the growth of the sport of triathlon in Australia and ACTIVE Network is proud to continue to support both Triathlon Australia and the growth of these sports down under.
Triathlon Australia leverages ACTIVE’s Membership Manager platform to streamline the administration of club and membership management. ACTIVE’s industry, leading-edge solution enables Triathlon Australia to collect membership payments online, view real-time membership reports and easily communicate with members via integrated communication tools.
“Our mission is to be the leading triathlon nation and grow the sport of triathlon in Australia,” said Stuart Hoopmann, national manager, corporate services for Triathlon Australia. “Managing and growing our membership is vital. We needed a robust platform that would allow us to simplify our membership administration. We worked closely with ACTIVE to help shape its membership manager solution. They are a true partner, listening to our challenges and providing us an opportunity to participate in the development process. Because of this collaboration, ACTIVE is a big part of how we will realize our goals and mission.”
ACTIVE Membership Manager integrates with ACTIVE’s robust technology platform for online entries and database management, ACTIVEWorks® Endurance, making it even easier for members to register for an event. With the integration, Triathlon Australia is able to automatically and seamlessly validate members and offer member discounts during the online entry process, without a manual cross check process of its member database. The platform is capable of offering participants the opportunity to sign up for memberships in an event registration form and it both reminds members of their upcoming renewal fees and due dates while easily allowing them to renew those memberships automatically and conveniently. Triathlon Australia was able to auto-renew more than 11,000 active members in July 2015 with Membership Manager and registered more than 21,000 members in total for the 2015-2016 season.
“ACTIVE is hugely committed to the sport of triathlon, and we continue invest in our solutions to meet the needs of governing bodies like Triathlon Australia and its affiliates,” said Sam Renouf, general manager for sports at ACTIVE Network. “Five years ago, we were excited to begin a long-term partnership with Triathlon Australia to learn more about the pain points and challenges they face in managing their membership. We strive to lessen the administrative burden so organizers can focus on growing their participation and the sport overall. The combination of ACTIVEWorks and Membership Manager along with our data insights platform, timing technology and virtual event bags offering, enables us to deliver a comprehensive solution that benefits the organizer across the entire participant lifecycle and meets the needs of event organizers, local sports clubs, universities/colleges, and national governing bodies in one solution.”
Triathlon Australia and its affiliates use ACTIVEWorks Endurance for its centralized online entry capabilities, its mobile expertise, marketing solutions and data management capabilities. ACTIVE offers a global solution that is scalable and supports events in 29 languages and in over 146 currencies. For more information on ACTIVEWorks or ACTIVE Membership Manager, please visit http://www.activenetwork.com.
About ACTIVE Network
ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers leading-edge SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.
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