Currex MOTIONQUEST Offers Retailers Latest Footwear Analysis Technology with New Running Shoe and Insole Fitting System

May 20th, 2015

Currex MOTIONQUEST Offers Retailers Latest Footwear Analysis Technology with New Running Shoe and Insole Fitting System

The fast, reliable and nearly-custom fitting process by currex is a favorite at Runners Points (Foot Locker) in Germany and looks to be a success in the U.S.

Boston, MA (May 20, 2015)—currex, creators of award-winning sport-specific insoles, introduces MOTIONQUEST, an in-store shoe & insole fitting system that integrates the latest technology to allow retailers to quickly identify the ideal shoe and insole fit for multiple customers at one time. currex, globally known for its leading lab that focuses on footwear research and technologies, currently provides and has provided shoe finding solutions to leading footwear companies such as Mizuno, Nike, New Balance, Asics, Ecco and Lowa among others.

The innovative new modular system utilizes an up to standard high-end dynamic pressure mapping system and computer system to measure not only static and dynamic foot and stride information, but also, includes the knee rotation, considered by biomechanical experts to be an integral factor for identifying the correct running shoe type for an individual. The system allows for any brand and shoe models sold in the retail space to be displayed and offers retail staff guidance for helping customers select the best shoe and insoles to meet their needs.

In a typical retail setting with two footplates, four athletes can be served at one time with results in less than two minutes. The touchscreen module and rapid transfer of information facilitates an environment of absolute efficiency, which when paired with the accurate currex feedback, creates the ideal environment for both retailer and customer.

“As the number one running retailer in Europe, we chose currex MOTIONQUEST as our key partner for providing customized footwear solutions to our customers,” said Rudi Doehnert, Manager of Business Development for Runners Point/Foot Locker Europe. “It is quick, convenient and combines scientific expertise with simple implementation on the sales floor. Our customers have always been very pleased with their insole product, currexSole, and this new technology, has proven very successful with both the staff and customers.”

currex North America CEO Lutz Klein is especially excited to bring this new technology to the U.S. and Canada. He comments, The currex MOTIONQUEST fitting system is unlike any on the market. By combining all of the measurable variables recommended by biomechanical experts to find the ideal running shoe and insole for an athlete, we are able to provide a nearly custom shoe fitting to customers in a matter of minutes.” Current solutions are either brand or product related, but the new currex MOTIONQUEST allows for any shoe to be integrated.

currex MOTIONQUEST  is now available to retailers in the U.S., Canada and Europe. For inquiries about the system and how to include it in your retail space please contact currex directly: info@currexsole.com

About currex:

currex creates solutions to analyze and optimize human motion. currex, with it’s insole brand currexSole, is a world leading biomechanics lab that already provides shoe finding solutions to companies like Mizuno, Nike, New Balance, Asics, Ecco and Lowa among others. currexSole insoles are the perfect symbiosis of science and passion. currexSoles are developed by a team of renowned sports scientists, grounded on the latest research and based on 360° pro expertise in movement analysis using real-life, real-time data and present high-end solutions for demanding athletes.

About Runners Point:

Runners Point, headquartered in Recklinghausen, Germany, is the leading multi-channel retailer in Europe for sports and casual shoes, functional textiles and accessories with 230 branches of the shop concepts Runners Point, Run2 by Runners Point and the fashion brand Sidestep. Founded in 1984 as a sales division of Karstadt AG, Runners Point became independent after a management buy-out with the support of Hannover Finanz Group in 2005.  In 2013, the publicly traded US company Foot Locker, Inc. acquired 100% of the shares of Runners Point. https://twitter.com/runnerspoint84

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Morgan Gonzalez

SMACK! Media

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Morgan@smackmedia.com

909-702-6835

SMACK! Media

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Elisette Carlson
858-735-2711
elisette@smackmedia.com
http://www.smackmedia.com

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