May 15, 2026

LOWA Opens New U.S. Headquarters in Salt Lake City Following Record-Breaking Growth

Salt Lake City, Utah (May 15, 2026) /ENDURANCE SPORTSWIRE/ - LOWA, the globally respected footwear brand known for its premium outdoor boots and shoes, proudly announces the opening of Tecnica Group’s Salt Lake City hub, now home to LOWA’s new U.S. headquarters. To celebrate this exciting milestone, LOWA and Tecnica Group will...

May 15, 2026

American Bicycle Group and Challenged Athletes Foundation Announce Partnership to Expand Access to Cycling for Athletes with Physical Disabilities

CHATTANOOGA, Tenn./ENDURANCE SPORTSWIRE/ - American Bicycle Group, parent company of Quintana Roo, Obed, and Litespeed, is working with the Challenged Athletes Foundation (CAF), expanding access to high-performance bicycles for athletes with physical disabilities through CAF’s grant program and adaptive sports community. Through the partnership, American Bicycle Group will serve as...

May 15, 2026

Sunlight-Activated “Magic Medal” for 2026 Bad Bunny 5K & Double Bunny 10K

Leonard, MI (May 15, 2026) /ENDURANCE SPORTSWIRE/ — The 2026 Bad Bunny 5K & Double Bunny 10K, taking place on April 4, 2026 at Addison Oaks Park in Leonard, Michigan, introduced a new sunlight-activated finisher medal designed to add an interactive element to the participant experience. The custom medal was...

May 15, 2026

World-Class Field Takes Shape For Supertri Blenheim Palace As Pros And Amateurs Come Together For UK’s Biggest Triathlon

LONDON, UK (May 15, 2026) /ENDURANCE SPORTSWIRE/ - Supertri Blenheim Palace will see star names competing on the same course as amateurs with home favourites, Olympians and European champions all confirmed to compete in the Supertri Pro Series event. Supertri Blenheim Palace is one of the only short course events in...

May 14, 2026

Waymo Named Official Rideshare Partner, Official Pace Car and Autonomous Technology Partner for 2026 Bay to Breakers

San Francisco, CA (May 14, 2026) /ENDURANCE SPORTSWIRE/ - Bay to Breakers (www.baytobreakers.com) taking place this Sunday is expecting 30,000 participants and every is welcome: runners, walkers, costumed, corporate teams and yes, autonomously driven vehicles The iconic annual race spanning, San Francisco proudly announces its expanded partnership with Waymo (www.waymo.com) as...

May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

A very Poppinga estimates it costs her about $50,000 a year to be a professional beach volleyball player. Coaching, flights, hotels, gym memberships, gear—nearly all paid out of pocket. USA Volleyball provides stipends to only its top four teams, and even those athletes tend to have side hustles and roommates....

May 14, 2026

Good Guys Racing Taps Electrolit® as Official Hydration Partner, Leveling Up NYC’s Next Wave of Cycling Talent

Houston, TX (May 14, 2026) /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage – is doubling down on performance and purpose, announcing its partnership with New York-based elite bike racing collective, Good Guys Racing, as the team’s Official Hydration Partner. The collaboration brings together a science-backed hydration...

May 14, 2026

Local Businesses and Organizations Partner with Bike the Coast Ventura Ahead of Inaugural Event

VENTURA, Calif. /ENDURANCE SPORTSWIRE/ - Bike the Coast Ventura will be hosting their inaugural event on June 13, showcasing the charm of the Ventura community. The event has put a strong emphasis on its local involvement, focusing on building partnerships with businesses and organizations within the Ventura region and authentically...

May 14, 2026

Movemint Launches Movemint AI, Bringing Full AI Event Management to the Endurance Industry

San Francisco, CA /ENDURANCE SPORTSWIRE/ - Movemint, the event platform for movers in endurance sports, has launched Movemint AI, a full AI event management tool built inside the platform and designed for the operational realities race directors and event organizers navigate every season. Movemint AI goes well beyond basic event...

May 14, 2026

FoCo Fondo Presented by Fat Tire Turns It Up to 11

FORT COLLINS, Colorado (May 14, 2026) /ENDURANCE SPORTSWIRE/ — FoCo Fondo Presented by Fat Tire is back July 16–19, 2026, and for its 11th year, the organizers at Bike Sports are doing what any self-respecting decade old gravel event would do: they’re turning it up one more notch. Presented by...