BibRave to bring the Athlinks user experience to life through year-long storytelling and social promotion
Throughout 2018, BibRave will use their diverse network of running ambassadors, called the BibRave Pros, to share their experiences using Athlinks to prepare for races, connect with friends, compete with “rivals,” and showcase their achievements. Over 100 BibRave Pros will generate in-depth blog content while also capturing their unique Athlinks journeys on social media.
“Athlinks has so much to offer athletes in our signature experience as well as exciting new capabilities,” said Adam Ragsdale, Marketing Director at Athlinks. “We’re excited to have BibRave and the BibRave Pros connect more runners with our brand and help them discover how Athlinks can enhance their entire journey beyond just claiming results.”
Athlinks brings the entire race experience onto one platform, providing live race results and hosting more than 250 million historical results for athletes to claim. Athlinks also helps race results live beyond the finish line, creating an opportunity for athletes to meet and compete at future events, and helping runners celebrate each new achievement.
“All of team BibRave have been using Athlinks to track our results for years, so we’re stoked to partner with such a cool brand and service,” said Tim Murphy, Co-Founder of BibRave. “The platform provides a lot more than some runners might know, and the BibRave Pros will be instrumental in helping to spread the word.”
As the end of the year approaches, Athlinks is helping athletes celebrate 2017 accomplishments and kick-off 2018 goals. Before January 8, 2018, those who sign up for a new Athlinks account or existing members who claim a new race result are eligible to win great prizes – from race entries into the Leadville Race Series and the Life Time Tri Series, to a one-year premium TrainingPeaks subscription. To learn more and “Win 2018”, visit https://app.athlinks.com/win2018/
Built upon the world’s largest repository for endurance event results, Athlinks is empowering healthy, happy lives by igniting fitness passions. In addition to being the destination to view, save and share every finish time for every finish line they’ve crossed, Athlinks.com and the Athlinks app for iOS and Android is a comprehensive resource for athletes to connect with friends, compete with rivals, discover new challenges and enjoy a connected, consistent race experience.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and their new Podcast (The BibRave Podcast – for Apple or Android) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event. The company launched in late 2013 in the Midwest and is now based in Portland, Oregon.