Women’s Running Inspires Female Empowerment in New 360 YOU Program
January 27, 2022
The program includes content from world-class athletes, training plans, and more, to harness women’s power in athleticism and all areas of life.
BOULDER, CO — January 27, 2022 /ENDURANCE SPORTSWIRE/ – Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only program designed to empower female runners. The program will feature a different female pro athlete every three months, to highlight and share their training expertise, what ignites them as women, the pillars that guide their life journey, and what drives them to make change in the world.
“The goal of being part of this program is for each athlete to learn, train, and experience how to bring their authentic self to running as well as other aspects of their lives,” comments Melanie Mitchell, Brand Director of Women’s Running. “The 360 YOU program is so much more than running–it’s about how running empowers us to be the best versions of ourselves, physically and mentally.”
The first leg of the program will run through March 2022 and features Mary Cain, a world-class distance runner. Cain is perhaps best known for her bombshell revelations about emotional abuse in running, but she’s so much more: community manager at Tracksmith, coach for New York Road Runners, Atalanta NYC CEO. And now, she’s 360 YOU’s first pro mentor.
Cain will lead members through a 5K training plan and share exclusive content on training motivation, life lessons, and more. The program provides access to two training plans–one for beginners and one for more advanced runners. Members who join now are encouraged to participate in the training program of their choosing and prepare to run a 5K on International Women’s Day on March 8 to celebrate female empowerment.
“No matter what I do in sports at this point, I’ve done the big thing already,” said Mary Cain. “And that’s standing up for myself, that’s standing up for other people, and that’s trying to create change.”
Forthcoming athletes to be featured this year will be other leading females of the sport of running. Each quarter, Women’s Running will share member-only content inspired by the respective athlete, including unique training plans, video workout content, nutrition advice, Q&A’s, practical advice on juggling life’s responsibilities with running, motivational affirmations, and more.
Registration for the 360 YOU program is available now through the Women’s Running website. Members receive immediate access to all 360 YOU content, plus full access to the Women’s Running universe, including new bi-annual print journals. Registration is currently 50% off.
About Outside Interactive, Inc.
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 40+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside believes life is best spent outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, mapping, and more. Learn more at outsideinc.com.
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