UCAN Sets Course for How Olympic Marathon Hopefuls Train for the 2020 Trials

February 19, 2020

More than 50 Runners Fuel Using UCAN’s SuperStarch® Products to Gain Competitive Edge

WOODBRIDGE, Conn. – UCAN is setting the course for how runners are training and competing in this year’s Olympic Marathon Trials, which is expected to draw more participation than ever. More than 50 Olympic Marathon hopefuls, such as Dathan Ritzenhein, Sarah Sellers and Taylor Ward, fuel their training with UCAN’s SuperStarch, a complex carbohydrate that delivers long-lasting and steady energy without sugar spikes or crashes.

Team UCAN’s Olympic Trials qualifiers represent 15 states and these athletes come from a diverse range of running backgrounds – from professional runners, to school teachers, nurses, engineers and a wide range of other full-time careers. With the field of marathoners getting more competitive each year, athletes are looking for new and innovative ways to up their game and performance.

One of those ways is through nutrition and the use of UCAN’s SuperStarch, which is scientifically proven to provide a slow drip of glucose into the body to manage blood sugar levels, the key to peak performance and reducing fatigue. Compared to sugar-based sports nutrition drinks, bars and gels that overwhelm the body with surges in sugar, leading to sudden energy crashes, SuperStarch maintains stable blood glucose levels that allows athletes to unlock their full potential with sustained energy.

UCAN is recognized as a key product for nutritional and performance success by many sports dietitians, including Bob Seebohar, MS, RD, CSSD, CSCS, 2008 U.S. Olympic Sports Dietitian.

“UCAN is modernizing the way athletes, especially endurance athletes like runners, fuel and recover,” says Seebohar. “Gone are the days of fueling solely with simple sugar-based products. With UCAN’s SuperStarch, the athlete can work upwards of 90 minutes without refueling, because of how SuperStarch stabilizes blood sugar levels, positively impacting the athletes’ energy levels.”

This year’s field topped 750 qualified athletes, including 511 women and 260 men. By comparison, 246 women and 211 men qualified for the 2016 Trials in Los Angeles.

“The Olympic Marathon Trials continue to grow in number every year, and we are excited to be the sports nutrition product of choice for more than 50 individuals in this year’s Trials,” says Shoba Murali, CEO of UCAN. “In a changing world where people from the rookie runner to pro athlete look for products to help them achieve personal and professional fitness goals, UCAN aligns with these goals, offering sports nutrition products that deliver performance without compromising long-term health.”

The 2020 U.S. Olympic Marathon Trials will be held in Atlanta on Saturday, February 29, 2020, as a part of America’s Marathon Weekend. The top three women and top three men will be selected to represent Team U.S.A. and will compete in the Olympic Marathon in Tokyo in August.

To learn more about UCAN and SuperStarch, please visit www.generationucan.com.

Check out UCAN’s Olympic Marathon Trials qualifiers at www.generationucan.com/otq.

Click here to register for a special LIVE post-race podcast on February 29 in Atlanta with Olympians Meb Keflezighi and Carrie Tollefson and special guest appearances from UCAN athletes, hosted by Ali Feller.

About UCAN

UCAN delivers smarter energy powered by SuperStarch®, a patented, naturally cooked non-GMO food starch that provides a slow-release of complex carbohydrates to keep athletes fueled and performing at their best. UCAN’s revolutionary SuperStarch energy powders and bars flip the script on athletic energy consumption – providing steady, long-lasting energy with no sugar spike and no sugar crash. It is quickly becoming the go-to for elite athletes, professional athletes, Olympic athletes and weekend fitness warriors. Learn more about UCAN and SuperStarch® at www.generationucan.com and get the latest buzz in the #UCAN world @GenUCAN on Twitter, Facebook, and Instagram.


Varun Sriram
p: 339.223.0859
e: varun.sriram@ucanco.com