Tifosi Launches 2nd Annual Awareness Collection in Support of Breast Cancer Research
September 15, 2023
A portion of each sale will be donated to the Lynn Sage Breast Cancer Foundation
Watkinsville, GA (September 15, 2023)/ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to reintroduce the brand’s Breast Cancer Awareness Collection in support of the Lynn Sage Breast Cancer Foundation. The popular collection features pink colorways in Tifosi’s most popular active-lifestyle eyewear and a portion of proceeds from each sunglass sold will further the Foundation’s work in breast cancer research and education outreach. Tifosi’s 2022 initiative raised over $3,000 for the organization and the collection sold out by mid-October.
Similar to 2022, Tifosi will launch the Breast Cancer Awareness collection ahead of October–the national month designated to raising awareness around breast cancer. This advanced-released offers advocates an opportunity to purchase and wear stylish pink colorways in time for supporting events, including breast cancer runs, bike-a-thons, and fundraising events. The advanced sale period will also generate additional donations for the Lynn Sage Breast Cancer Foundation.
“Tifosi strongly supports the mission of the Lynn Sage Breast Cancer Foundation,” commented Tifosi Founder and Owner, Elizabeth Earley. “Based on the success of last year’s Awareness Collection, we’re excited to maximize donations from every sale, and raise awareness for their impactful work,” Earley continued.
Since 1985 the Chicago based Lynn Sage Breast Cancer Foundation has raised over $40 million, investing the funds in scholarship programs, research grants, symposiums, and fellowships both locally and globally.
“Tifosi stands for Super-Fan in Italian and we, at the Lynn Sage Breast Cancer Foundation, are super-fans of Tifosi!” commented Laura Sage, daughter of Lynn Sage and founder of the Lynn Sage Breast Cancer Foundation. “Their enthusiastic support of our goals to prevent, treat and eradicate breast cancer are unparalleled. And, their sunglasses are durable, fashionable and sporty. I can’t wait to see our marathon team wearing Tifosi glasses as they cross the finish line!”
Tifosi’s Breast Cancer Awareness Collection will be available for purchase through select authorized retailers and online at www.tifosioptics.com on September 15th, 2023. For more information on the Breast Cancer Awareness Collection, please visit: www.tifosioptics.com. For more information on the Lynn Sage Breast Cancer Foundation, please visit: http://www.lynnsage.org.
ABOUT TIFOSI OPTICS:
Tifosi is the Italian word for Super-fan. That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century, or playing 18 holes on Sunday. Tifosi defines us. We are enthusiastic about our product, our sport—and our fun. We are moms, dads, coaches, players, volunteers, survivors, teams and families. We are Tifosi. To learn more about Tifosi, please visit: http://www.tifosioptics.com
The Lynn Sage Breast Cancer Foundation raises funds for research and medical education to prevent breast cancer and improve survivorship for individuals diagnosed with breast cancer. Investments are directed locally within the Chicago area, but drive impact globally. For more information please visit: www.lynnsage.org.