The Fitness Company Whose Priority Isn’t Actually Fitness

April 20, 2021

When it comes to fitness equipment, Bala Fitness is banking on consumers judging a book by its cover.

Fitness accessory company Bala Fitness focuses on style over fitness, an approach that has led to an uptick in sales since the pandemic started. Bala is headed toward $40 million in sales in 2021, a significant jump from the $20 million it saw in 2020, and $2 million in sales in 2019. The brand is in 500 retailers across the U.S. Front Office News