Suzanne Cohen Joins The IRONMAN Group As New Chief Marketing Officer
December 8, 2021
- With over 20 years as a consumer marketing and brand leader for Starwood Hotels & Resorts, Marriott International and JPMorgan Chase & Co., Cohen brings track record of success and expertise working in wellness, hospitality, retail, and finance industries to The IRONMAN Group
TAMPA, Fla. (Dec 8, 2021) /ENDURANCE SPORTSWIRE/ – The IRONMAN Group is pleased to announce the addition of Suzanne Cohen as the company’s new Chief Marketing Officer (CMO). Cohen joins the executive team at The IRONMAN Group after leadership roles with JPMorgan Chase & Co., Marriott International, Starwood Hotels & Resorts, and the respective luxury brands within, including W Hotels, The Ritz-Carlton, JW Marriott, St. Regis, and The Luxury Collection where she focused on consumer marketing.
“We are pleased to bring Suzanne into our global leadership team,” said Andrew Messick, President and Chief Executive Officer for The IRONMAN Group. “While we are known for our operational excellence, we recognize the opportunity to evolve further towards a customer-centric organization. Suzanne and her background fit perfectly with where we want to go and how we look to continue to find ways to improve the products and services about which our community is passionate.”
Cohen has significant experience in the hospitality, wellness, retail, and finance space, and will be charged with creating the strategy and culture that will further build on The IRONMAN Group’s existing progress towards being a world-class direct to consumer marketing and service organization. The global role will be focused on building capabilities around critical marketing systems and processes across all brands, including athlete development, event marketing, data analytics and pricing, digital and social media, and communications.
Cohen joins The IRONMAN Group after working as the Managing Director, Head of Branch & Local Experience with Chase for the past three years. Prior to that, she held multiple roles with Marriott International following their Starwood Acquisition, working as Director of Brand Marketing, Luxury & Design Brands in North America, Senior Director of Brand for W Hotels, and most recently, Vice President of Luxury Brands, Americas. Before entering the hospitality industry, Cohen worked with multiple advertising agencies and also served as the Executive Director of Marketing & Communications for the Jewish National Fund.
“I am beyond thrilled to join The IRONMAN Group and become part of the long-standing history of helping athletes achieve their goals,” said Cohen. “There is so much opportunity to deepen our relationship with our current athletes and partners, and to inspire people of all abilities and backgrounds to live an active lifestyle and define their own finish lines.”
Suzanne holds a Bachelor of Science degree in Marketing and Transportation-Logistics from University of Maryland, College Park. She resides in New York City with her husband and two daughters. When not working, she enjoys travelling, reading, and living a healthy lifestyle.
Those seeking career opportunities at The IRONMAN Group can visit here.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.