SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 8, 2024
San Francisco Marathon flies with China Airlines
San Francisco, CA, January 8, 2024 /ENDURANCE SPORTSWIRE/ - The San Francisco Marathon is proud to announce its newest partnership with China Airlines for the 47th anniversary of the Bay Area’s largest running event. Promoting its expanded non-stop service from San Francisco to Taipei, China Airlines will offer 2024 runners...
January 5, 2024
Zoot Sports Signs The Real Triathlon Squad
SAN DIEGO, Calif. /ENDURANCE SPORTSWIRE/ - Zoot Sports, a global leader in triathlon apparel and gear, is proud to announce the signing of The Real Triathlon Squad (RTS) to its elite pro roster. Consisting of top pro triathletes Nick Chase, Tamara Jewett, Lesley Smith, Marc Dubrick, Jackson Laundry, Garric Loewen,...
January 4, 2024
Free Fly Apparel Signs Pro Surfer Evan Geiselman
Charleston, SC (January 4, 2024) /ENDURANCE SPORTSWIRE/ - Free Fly, a pioneering brand in bamboo performance apparel built for the outdoors, is thrilled to announce the recent signing of professional surfer and passionate fisherman Evan Geiselman. Evan will be joining the growing Surf Ambassador Team and bringing his lifelong knowledge...
January 3, 2024
Red Bull acquires controlling stake in Bora-Hansgrohe
According to a notice published on Austria’s Federal Competition Authority, which was spotted by keen-eyed observers and posted on Twitter/X, Red Bull has acquired a 51 per cent stake in the German WorldTour cycling outfit. The notice, filed under the category of merger control and described as a “planned purchase...
January 3, 2024
Gwen Jorgensen announces new bike sponsor for 2024
We’re waiting on a number of bike sponsor announcements over the next little bit, but we can start 2024 off with the news that 2016 Olympic champion Gwen Jorgensen will be riding a Canyon as she looks to try and make the US Olympic team for Paris this summer. In...
January 2, 2024
Volunteer registration opens for 2024 Little Rock Marathon
LITTLE ROCK, Ark. (January 2, 2024) /ENDURANCE SPORTSWIRE/ - Volunteer registration for the 2024 Little Rock Marathon opens today. Everyone who registers before January 26 is guaranteed a commemorative marathon shirt. To register, simply go to: http://littlerockmarathon.com/volunteers/. Race weekend runs March 2-3, 2024. The Little Rock Marathon benefits Little Rock Parks and...
December 27, 2023
UltraRunning Magazine Launches Old School Ultras Calendar
December 27, 2023, Bend, OR /ENDURANCE SPORTSWIRE/ - UltraRunning Magazine is proud to announce the launch of our 2024 Old School Ultras calendar. These events are a collection of legendary races that have stood the test of time and represent the ethos of ultrarunning. Each race was hand-selected for its...
December 26, 2023
Verge Becomes Official Apparel Partner for the World Tour Intermarché-Wanty Team
NEW YORK, December 26th, 2023 / ENDURANCE SPORTSWIRE/ Verge, the innovative leader in custom cycling apparel, is honored to announce a new technical partnership with the UCI World Tour Team, Intermarché-Wanty. Under the multi-year agreement, Verge becomes the official custom clothing supplier for the prominent Belgian cycling squad through 2026....
December 26, 2023
SUAREZ and Gran Fondo National Series Release 2024 Event Apparel Collection
(Gettysburg, PA – December 26, 2023) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series and SUAREZ Cycling Apparel today released the designs for event-specific cycling jerseys that will be included with registration for 2024 Gran Fondo National Series owned events. Now in its third year as the title sponsor of the...
December 22, 2023
Smasher Gear Announces Exciting 3-Year Partnership with Lincoln Marathon
/ENDURANCE SPORTSWIRE/ Lincoln, NE – Smasher Gear is thrilled to announce a partnership with the prestigious Lincoln Marathon. Smasher Gear will become the official technical apparel for the Lincoln Marathon, providing participants with high-quality, performance-driven gear designed to enhance their running experience. Athletes can expect cutting-edge designs, innovative materials, and...
