SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

April 26, 2023
Vibram Inks Multi-Year Deal with New England Race Events
Boston, Massachusetts, April, 2023 /ENDURANCE SPORTSWIRE/ – Following an inaugural partnership in 2022, the world’s leading rubber sole supplier, Vibram, has formalized a multi-year contract with New England Race Events to sponsor the Midstate Massive Ultra Trail. From 2023 through 2025, Vibram will be the title sponsor of New England’s only...

April 25, 2023
Wattbike announces long-term partnership with Alex and Chanel Dowsett
25th April 2023, UK/ENDURANCE SPORTSWIRE/ – A world-leader in indoor cycling performance, Wattbike is the original, indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes and fitness enthusiasts worldwide. Wattbike’s mission is to help improve the health and performance of every athlete in the world,...

April 25, 2023
Stoked Oats sponsors 75-year old endurance runner Gene Dykes for the world famous 100-Mile Western States Endurance Run this June
Calgary, Alberta, April 25, 2023 /ENDURANCE SPORTSWIRE/ – Stoked Oats (SO) is back for the second year as the Official Breakfast Sponsor of Western States. This year the race will take place on June 24-25, 2023, in Auburn, CA. Gene Dykes, a record setting 75-year old ultra runner from Philadelphia, PA...

April 25, 2023
Lazarus Naturals to Partner with Spartan
BOSTON, MASS. (4/25/23) /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced Lazarus Naturals will be the Official Topical and Ingestible CBD for the 2023 race season. “We are excited to announce that Lazarus Naturals has returned as our Official CBD partner for Spartan Race 2023...
April 24, 2023
Tower 26 Hermosa Beach Triathlon Announces Multiple Partnership Renewals
Malibu CA /ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce that all major sponsors are returning for 2023! “It humbles me to see these great companies supporting Our Event, Our Athletes, The Community of Hermosa Beach and our fundraising partnership with Sophia’s Buddies, an incredible organization...

April 21, 2023
Detroit Free Press Marathon Welcomes MSU Federal Credit Union as Presenting Sponsor
DETROIT (April 21, 2023) /ENDURANCE SPORTSWIRE/ – The Detroit Free Press Marathon today announced MSU Federal Credit Union (MSUFCU), the globally-recognized Michigan-based financial institution, as its presenting sponsor for this year’s race weekend October 13-15, 2023. “For over 85 years, MSUFCU has been committed to helping our members and communities achieve...

April 19, 2023
FORM Dives In Again For New 2023 PTO Tour
London /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) have announced a renewal of its partnership with FORM as the Official Swim Partner of the PTO Tour. The leader in swim technology and smart goggles had a strong presence at each of the 2022 PTO Tour events through consumer demos, athlete education...
April 19, 2023
Vitus Bikes and Austin Aviators unite to prioritize diversity and community in US Pro Crit Racing
April, 2023 - Park City, UT /ENDURANCE SPORTSWIRE/ – Vitus Bikes, the storied bicycling brand dedicated to the human side of performance, is proud to announce its partnership with the Austin Aviators cycling team. This diverse team of athletes, part of Williams Racing Development's expansion, will compete in a series of US pro...

April 19, 2023
USATF U18 Mountain Running Team Announced
/ENDURANCE SPORTSWIRE/ - Eight athletes have been named to the 2023 USATF U18 Mountain Running Team slated to compete in the 16th edition of the International U18 Mountain Running Cup in Annecy, France on Saturday, May 27. The race will be held at Semnoz Ski Resort, approximately 30 minutes from...

April 18, 2023
British Cycling partners with travel specialists Destination Sport Travel and Sportive Breaks
/ENDURANCE SPORTSWIRE/ – British Cycling is pleased to announce a new long-term commercial partnership with travel specialists Sportive Breaks and Destination Sport Travel. British Cycling members will have access to the best cycling travel experiences via Sportive Breaks, and the Great Britain Cycling Team will be supported with business travel and...