Lease a Bike to become title sponsor of Jumbo-Visma

October 16, 2023

Jumbo-Visma will be known as Visma-Lease a Bike in 2024, following a search to find a new sponsor to replace outgoing sponsor Jumbo. The news brings an end to weeks of speculation surrounding the future of Jumbo-Visma. The chatter included discussions about a merger with Soudal Quick-Step, which was ultimately abandoned, as well as a possible deal with Amazon. Cycling Magazine