SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 21, 2024
Ultra X Announces Fractel as Official Headwear Partner for 2024
/ENDURANCE SPORTSWIRE/ – Ultra X, the renowned organizer of multi-stage ultra-marathons, is delighted to declare Fractel as its Official Headwear Partner for the 2024 event season. This collaboration signifies a union of shared values, including sustainability, diversity, and the spirit of adventure. Commenting on the partnership, Matt Nutia, Founder of...

February 21, 2024
Tonal Partners with Spartan Race US to strengthen more than 50,000 Participants
San Francisco/ENDURANCE SPORTSWIRE/ – Tonal, the smartest strength training system and first personalized approach to strength training, today announced its large-scale partnership with Spartan Race to strengthen over 50,0000 US Spartan Race participants, one challenging rep and set at a time. Tonal believes true health is built on strength; that’s why, with...

February 20, 2024
Electrolit Accelerates Performance as the Official 2024 Hydration Partner of Mexican Racing Driver Sergio “Checo” Pérez
Houston, TX./ENDURANCE SPORTSWIRE/ – In an exciting development for the world of racing, Electrolit proudly announces its collaboration with renowned Mexican racing driver Sergio Checo Pérez. Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, is set to become the official hydration partner of Pérez for the 2024 season....

February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/ENDURANCE SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
February 20, 2024
MATSPORT chooses MYLAPS to bring the most accurate timing system to the world’s best cyclists
SAINT ISMIER / HAARLEM (February, 2024)/ENDURANCE SPORTSWIRE/ – The world’s best cyclists will experience the latest timing technology at several iconic races in 2024. French timing company MATSPORT and MYLAPS Sports Technology are excited to announce a long-term agreement, bringing the most accurate timing technology to the highest level in international...

February 20, 2024
Bikeflights Renews Support for Gran Fondo National Series
PORTLAND, OR (February 20, 2024) /ENDURANCE SPORTSWIRE/ – Bikeflights is pleased to announce that it has renewed its long-time support of the Gran Fondo National Series. The global bicycle shipping service is eager to assist riders in shipping their bikes to series events throughout 2024. The Gran Fondo National Series is...

February 19, 2024
Supersapiens and VF Group Bardiani-CSF Faizanè Cycling Team are proud to announce a partnership for the 2024 race season
ATLANTA, 19 February 2024 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly announces partnering with Italian-registered VF Group Bardiani- CSF Faizanè Cycling Team to help its athletes make informed fueling decisions to optimize training and recovery. The VF Group Bardiani- CSF Faizanè Cycling Team is a...

February 16, 2024
Jaquez Siblings Slam Dunk with Electrolit: Miami Heat & UCLA Players Score Big with New Official Hydration Sponsorship
Houston, TX. /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – welcomes the Jaquez siblings, including Miami Heat guard Jaime Jaquez Jr. and sister, UCLA Women’s Basketball player Gabriela Jaquez, to the growing roster of Electrolit ambassadors. "The Jaquez siblings are electrifying the...

February 16, 2024
Peoples Natural Gas Fuels the 2024 DICK’S Sporting Goods Pittsburgh Marathon as Official Pace Team and Healthy Life, Healthy Home Partner
PITTSBURGH, PA (February 16, 2024) /ENDURANCE SPORTSWIRE/ – Peoples Natural Gas, an Essential Utilities company and steadfast advocate for community well-being, proudly announces its collaboration with the 2024 DICK'S Sporting Goods Pittsburgh Marathon as the Official Pace Team and Healthy Life, Healthy Home Partner. This strategic partnership aims to enrich the...

February 16, 2024
Austin Marathon Strengthens Partnership with EIGHT Beer for Second Consecutive Year
Austin, Texas - February 16, 2024 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon and 5k proudly announces the renewal of its partnership with EIGHT Elite Light Larger as the Official Beer for the second consecutive year, further solidifying their commitment to promoting health, community, and celebration in...