SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 16, 2024
Zwift Academy Returns to Find the Next Stars of The Peloton
/ENDURANCE SPORTSWIRE/ - Zwift, the global online fitness platform for cyclists, today announced the launch of Zwift Academy. The programme is Zwift’s renowned talent identification pathway, designed to uncover hidden talent and support their development through the professional ranks, joining an elite alumni, including Jay Vine and Neve Bradbury. Neve...
July 16, 2024
BMW Joins as Official Automotive Partner for the Charles M. Schulz-Sonoma County Airport Napa to Sonoma Wine Country Half Marathon & Rosé 5K
SONOMA COUNTY, CA – July 16, 2024 /ENDURANCE SPORTSWIRE/ – This weekend, more than 5,000 runners from 48 states and 15 countries will converge in Sonoma County for the 20th running of the Charles M. Schulz-Sonoma County Airport Napa to Sonoma Wine Country Half Marathon & Rosé 5K (#STSN2S). Celebrating...
July 16, 2024
The McCourt Foundation Announces Partnership with Nirvana as Official Travel Partner of the 2025 Los Angeles Marathon Presented by ASICS
Los Angeles, CA – July 16, 2024 /ENDURANCE SPORTSWIRE/ – The McCourt Foundation is excited to announce a partnership with Nirvana, naming it the Official Travel Partner for the 2025 Los Angeles Marathon presented by ASICS. The 40th edition of the race will take place on March 16, 2025. “Partnering...
July 12, 2024
ChemStation Returns to Sponsor Chicago Grit
Chicago, IL – July 12, 2024/ENDURANCE SPORTSWIRE/ – Chicago Grit, formerly known as the Intelligentsia Cup, is excited to announce the return of ChemStation as the 2024 Category 2 Men's Jersey Sponsor. This partnership highlights ChemStation's dedication to supporting the next generation of elite cyclists and fostering the growth of...
July 11, 2024
ShowcasedTriathletes Paula Findlay and Eric Lagerstrom sign to Tailwind Nutrition’s Athlete Roster
Durango, Colo. – July 11, 2024 /ENDURANCE SPORTSWIRE/ – Today on the popular triathlon podcast That Triathlon Life, hosts and professional triathletes Eric Lagerstrom and Paula Findlay announced that they signed a partnership with leading sports nutrition company Tailwind Nutrition. After recently incorporating Tailwind into their nutrition plans, they approached...
July 11, 2024
Amazon Generously Supports Free Registration for Kids Day Events at Boston Triathlon
BOSTON, MA – July 11, 2024/ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Boston Triathlon, today announced that, for the third year running, Amazon will be the official community partner of Kids Day at the Boston Triathlon. Thanks to Amazon’s partnership, registration for Kids Day is free...
July 8, 2024
Injinji partners with Ultrarunning Legend on a new collection
San Diego, Calif. (July 8, 2024) /ENDURANCE SPORTSWIRE/ - Injinji, the innovator of the patented five-toe Performance Toesock™, announced today the launch of The Courtney Crew in collaboration with Team Injinji Athlete, Ultrarunning legend and Triple Crown Winner, Courtney Dauwalter. This signature edition collection is made for runners and racers...
July 2, 2024
TrainingPeaks Partners with the Elite Trail Team to Support the Growth of Trail and Ultra Running
Media Contact: Sean VanHorn, Backbone Media Phone: 970-963-4873 ext. 1806 Email: sean.vanhorn@backbone.media Louisville, Colo., July 2, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, announced today a new partnership with the Elite Trail Team (ETT) — a team of trail and ultra runners who compete in...
June 27, 2024
Verge Launches Tour de Verge Contest to Celebrate Tour de France Debut with Intermarché-Wanty
NEW YORK, June 27th 2024 /ENDURANCE SPORTSWIRE/ Verge, the innovative leader in custom cycling apparel, is thrilled to announce the launch of the Tour de Verge contest, celebrating our first-ever appearance in the Tour de France with our sponsored team, Intermarché-Wanty. This milestone marks a significant achievement for Verge, showcasing...
June 27, 2024
Competitive Cyclist Named Official U.S. Retailer for A.S.O. Tour de France Products
PARK CITY, Utah (June 27, 2024) /ENDURANCE SPORTSWIRE/ Competitive Cyclist, the premier online retailer for premium cycling gear and apparel, proudly announced its partnership with Amaury Sport Organisation (A.S.O.) as the only official U.S. retailer for this year's Tour de France products. The distinguished collaboration underscores Competitive Cyclist’s commitment to...
