SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 2, 2020
USA Cycling partners with Hyperice for World-Class Recovery
COLORADO SPRINGS, Colo. – USA Cycling and Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration, and thermal technology, today announced that Hyperice has been named an Official Partner of USA Cycling. The partnership will make Hyperice products available to the USA Cycling Elite Athletics teams,...
December 1, 2020
Running USA Welcomes Craft as Official Apparel Partner
(December 1, 2020) – Running USA announces that Craft Sportswear NA, Inc is partnering with Running USA, effective immediately, as the non-profit trade organization’s Official Apparel Partner. Craft has been expanding its presence in the global running marketplace over the last several years with continuous development of innovative running apparel,...
November 24, 2020
COROS Wearables announces partnership with Fastest Marathoner on Earth Eliud Kipchoge and the NN Running Team
Tustin, CA, November 24, 2020 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Marathon Record Holder Eliud Kipchoge as its newest Pro Athlete Ambassador. In addition to the individual sponsorship of Eliud, COROS has also announced that they will become the official GPS Watch partner...
November 19, 2020
Pro Triathlete Tim O’Donnell Joins Master Spas Brand Ambassador Program
FORT WAYNE, Ind. — NOVEMBER 19, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Tim O’Donnell. “We couldn’t be more excited to welcome Tim to the Master Spas family,” says Kevin Richards, Vice President of Sales and Marketing....
November 18, 2020
USA Cycling and Interscholastic Cycling Leagues Announce Partnership to Get More Kids on Bikes and Keep Them Riding
COLORADO SPRINGS, Colo. - USA Cycling and the Interscholastic Cycling Leagues of Arizona and Georgia are pleased to announce a new partnership. In an ongoing effort to get kids on bikes and keep them riding through life, these groups are committed to advancing opportunities for youth riders to ensure a...
November 18, 2020
Polar Partners with #1 Esports Team Ahead of 2020 World Championships
(Boulder, CO – November 18, 2020) - Zwift’s top eRacing team, Saris + The Pro’s Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades, Polar has been universally recognized as the gold standard in heart rate measurement. By joining...
November 18, 2020
ROAD iD and Corrigan Sports Team Up to Provide a Safer Training and Racing Experience
ROAD iD, the leading manufacturer of wearable ID for runners, is thrilled to announce a new partnership with Corrigan Sports Enterprises. The two companies share a common mission to promote active, healthy lifestyles through training and participating in events. Their new partnership is designed to improve runner safety. “We are...
November 17, 2020
Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience
With a long and respected legacy of hosting Atlanta's most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its 51-year history. Despite not running or walking down Peachtree Road with 60,000 other participants in...
November 13, 2020
Turkey Trot Los Angeles Presented by UAE-USA United announces first-ever virtual event benefiting The Midnight Mission
(LOS ANGELES; November 9, 2020) – Turkey Trot Los Angeles presented by UAE-USA United is announcing its first-ever virtual 5k/10k run and walk benefiting The Midnight Mission. The United Arab Emirates (UAE) Consulate in Los Angeles is returning as sponsor and host of the race for a fifth year. Thanksgiving...
November 11, 2020
PKRS Launches Endurance Athlete Ambassador Program
(Santa Monica, CA – NOVEMBER 11, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today launches an all-new ambassador program to motivate people around the world to reach their peak potential through sports. PKRS is now accepting applications to join the ambassador program online at pkrs.ai/ambassadors....
