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October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) – Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and enhance...

Press Releases

Running

Sponsorship

October 14, 2021

Into The Lion’s Den Powered by SRAM Announces the Fourteen Men’s Teams Competing on October 30th in Sacramento, CA

SACRAMENTO, CA (October 14, 2021) – Spectators will experience a new and exciting City Team format at the inaugural Into the Lion’s Den powered by SRAM. The men’s race will feature teams representing cities instead of their traditional trade teams. Each rider will wear a unique jersey showcasing their City...

Cycling

Events

Press Releases

Sponsorship

October 14, 2021

Showcased

F2C Nutrition Official Nutrition Partner of the Norco Canadian Enduro Championship

Vancouver, B.C. – October 14, 2021 – F2C Nutrition is set to supply the Norco Canadian Enduro Championship with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation.  F2C Nutrition was born from the vision and passion of...

Press Releases

Products

Sponsorship

October 13, 2021

USA Cycling Announces Partnership with Momentous

COLORADO SPRINGS, Colo – USA Cycling is proud to announce their partnership with Momentous, and their cutting-edge performance product PR Lotion. Momentous is a performance nutrition company dedicated to creating products that support the relentless pursuit of progress in human health and performance. The company has a core consumer base...

Business

Cycling

Press Releases

Sponsorship

October 13, 2021

Spartan Race Becomes Official Sponsor of Sports Business Networks

BOSTON, MA (October 13, 2021) -- Joe De Sena, the CEO of Spartan Races, has announced that Spartan will become the official sponsor of Sports Business Networks (SBN). SBN seeks to be the first true business networking platform for current and former college athletes, coaches, referees, and supporters, and it...

Events

Press Releases

Running

Sponsorship