SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 11, 2021
Pho3nix Open Applications for 2022 Winter Olympic Games Support
The Pho3nix Foundation is set to expand its Athlete Program and continue to financially assist Olympic athletes in the lead up to the Winter Olympic Games in Beijing 2022. Part of the Pho3nix Foundation’s commitment to inspire and assist children’s participation in sport, the Pho3nix Athlete Program aims to support...
August 11, 2021
Malibu Triathlon Announces 2XU as New Title Partner Ahead of 34th Annual Race
Malibu, California (August 11, 2021) - Malibu Triathlon, recently acquired by Super League Triathlon (SLT), is excited to announce that 2XU, a world leader in technical sports apparel and compression, is joining the acclaimed race as the title sponsor ahead of its annual 34th event on September 25 and 26...
August 11, 2021
Team UCAN Athletes Win 4 Medals at Tokyo Olympics
For the past two weeks we watched the world’s greatest athletes compete at a level that is unfathomable for most of us. What we don’t see is all the preparation it takes to get to that level. Extensive training and some natural born talent are a huge part of the...
August 10, 2021
Joro Signs Three-Year Sponsorship Deal With Columbia Threadneedle Investments Boston Triathlon
BOSTON –Joro, the Rhode Island-based makers of vegan plant protein supplements designed for athletes and adventurers, has signed a three-year sponsorship deal with ethos, producers of the Columbia Threadneedle Investments Boston Triathlon. As part of the agreement, Joro will be onsite at the 2021 event, sampling and selling its new...
August 10, 2021
DICK’S Sporting Goods Signs Multi-Year Partnership with P3R as Title Partner of the Pittsburgh Marathon Weekend of Events
PITTSBURGH, PA (August 10, 2021) – P3R and DICK’S Sporting Goods have signed a new multi-year partnership and plan to open registration for the 2022 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events on Aug. 11. Runners of all ages and abilities are encouraged to register in person or online...
August 10, 2021
Marathon-Photos now LIVE in UK
August 10, 2021. World-leading endurance photography company Marathon-Photos.com has forged ahead with LIVE photography since introducing its new service and website in April. This weekend, MarathonPhotos.Live officially launched in the UK. Athletes in London Triathlon – and their supporters – could see their photos online within seconds of passing a camera...
August 6, 2021
Queen of Pain finds Relief in Venga CBD
August 5, 2021, Steamboat Springs, CO. Venga CBD, a leader in training, racing, and recovery products for endurance athletes, announced today its partnership with ultra-runner, 4-time Obstacle Racing World Champion, and full-time lawyer Amelia Boone. Often dubbed the “Queen of Pain,” Boone competes at the highest level possible. No one knows...
August 6, 2021
Bionic Gloves named Official Cycling Glove of Team Magic Multisports
Nashville, TN (August 5, 2021) – Team Magic Inc., one of the nation’s largest full-service race production companies, announced a new strategic partnership with Bionic Gloves, makers of sport performance gloves including their new cycling glove, and naming them the Official Cycling Glove of Team Magic Multisports. As part of...
August 5, 2021
ROAD iD and 2021 Badwater Ultramarathon 135 Winner, Harvey Lewis Team Up to Save Lives, Empower Students and Fuel Dreams
ROAD iD, the premiere line of wearable identification products for runners and Harvey Lewis, High School Teacher / Ultrarunner and two-time winner (2014 & 2021) and ten-time finisher of the legendary BADWATER® 135 Ultramarathon announce the launch of the 2021 Limited Edition Pin-Tuck Dream Big Wrist ID. And to help...
August 4, 2021
Visionary Sponsorship: Hyperice Partners with Blind Athletes
Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...