SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 4, 2022
USA Cycling Signs Look Cycle and Corima for Multi-Year Track Sprint Equipment Partnership
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – LOOK and CORIMA are pleased to announce a multi-year technical partnership with USA Cycling and its USA Track Sprint Program, as the American Federation puts renewed focus into the historically successful program. Through this new partnership, USA Cycling will leverage the storied French brand’s decades...
April 3, 2022
Waterfall Racing to Offer Podium Bonuses to Pros and Age Groupers
Boulder, CO /ENDURANCE SPORTSWIRE/ - In an effort to assist pros and age groupers with improving their financial performance in the sport of triathlon, Waterfall Racing will be providing a podium bonus opportunity to any professional or age group athlete who joins the team and races in their annual tri...
April 1, 2022
Fôrs™ Partners with Prolific Sport Climber Jonathan Siegrist
Las Vegas, NV, April 1. 2022 /ENDURANCE SPORTSWIRE/ - Fôrs, LLC, a market-leading human performance company led by renowned Physical Therapist, Scott Pensivy, is proud to announce its exclusive partnership with America’s most prolific sport climber, Jonathan Siegrist. Jonathan, globally recognized as an example of true elite-level athleticism, has been...
April 1, 2022
Garmin Partner With Super League Triathlon To Deliver Deeper Insights At Arena Games Triathlon powered by Zwift World Championship Series
/ENDURANCE SPORTSWIRE/ - Garmin will help deliver even more insights into the action at the Arena Games Triathlon powered by Zwift in 2022. Super League Triathlon today announced that the Garmin ecosystem will again play a vital role in delivering multisport’s most innovative race series, the Arena Games Triathlon powered...
March 31, 2022
Mazda Signs on as Presenting Sponsor of Life Time Grand Prix
BOULDER, Colo., March 31, 2021/ENDURANCE SPORTSWIRE/ - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand which owns and produces 30 iconic athletic events across the nation, and Mazda North American Operations (Mazda) today announced Mazda is the presenting sponsor of the inaugural Life Time Grand Prix series. Mazda is...
March 31, 2022
Natural Grocers® Returns as Sponsor for Rattler Racing In 2022
LAKEWOOD, Colo. (March 31, 2022) /ENDURANCE SPORTSWIRE/ - Natural Grocers® is proud to be a returning sponsor for Colorado-based Rattler Racing in 2022. In addition to being the largest family-operated organic and natural grocery retailer in the U.S., Natural Grocers has a bike racing team that will once again be...
March 31, 2022
Fleet Feet Cincinnati, The Flying Pig Marathon, and ROAD iD Team Up for Runner Safety
/ENDURANCE SPORTSWIRE/ - Thanks to Fleet Feet Cincinnati and the Flying Pig Marathon, all participants in this spring’s Fleet Feet Flying Pig Marathon training program score a Fleet Feet Pin-Tuck ROAD iD and commemorative Flying Pig Marathon Badge. “We are happy to partner with Fleet Feet to make sure all our...
March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
March 30, 2022
Supersapiens Welcomes Australian Olympian and Professional Cyclist Rachel Neylan as Advisor and Ambassador
ATLANTA /ENDURANCE SPORTSWIRE/ - Supersapiens, which develops products and insights to drive positive behavior change and unlock better performance and recovery, is energized to announce that Rachel Neylan has joined the company as both an advisor and ambassador. Supersapiens is powered by Abbott’s Libre Sense Glucose Sport Biosensor and hopes this new...
March 29, 2022
Wild Health Named the Official and Exclusive Healthcare Provider of Spartan Race U.S.
BOSTON, MASS. (March 29, 2022)/ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Wild Health will be the official and exclusive healthcare provider of Spartan Race U.S. through March 2023. “Wild Health’s unique data-driven approach makes everyday athletes feel like pros and we’re excited that...
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