PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 25, 2020
COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date
Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport Watch. According to COROS, PACE 2 will debut with several new and expanded features at...
August 25, 2020
RunSignup Announces Virtual Race Audio Experience with RaceJoy
August 25, 2020 – Moorestown, NJ – RunSignup announces RaceJoy’s dynamic audio race experience – now available real-time for virtual and on-site race events. With more than a million downloads, RaceJoy is the industry’s leading interactive race day mobile app offering live GPS participant tracking, spectator remote cheer sending, continual...
August 20, 2020
XTERRA Jade Mountain VR Duathlons debut August 27-31
The XTERRA Jade Mountain VR Duathlons, to be held over five days from August 27-31, are the first of eight virtual races to engage the XTERRA family and showcase the global nature of the sport with events themed around XTERRA’s regional championship venues. The event is inspired by the island...
August 20, 2020
CamelBak® Reimagines Spring 2021 Bike Collection With New Pro Series Bike Packs
PETALUMA, Calif. (Aug. 20, 2020)– CamelBak®, the global leader in award-winning personal hydration products, introduces the new Pro series for spring 2021 as part of its continued expansion of the brand’s award-winning bike pack collection. Packs in the lineup incorporate CamelBak’s newest innovation—a new Air Support™ Pro Back Panel, along with thoughtful...
August 20, 2020
Performance Running Brand ‘On’ Releases Third Generation Cloudflyer
ZURICH, Switzerland, August 20, 2020 – Swiss performance running brand ‘On’ today unveils the all-new Cloudflyer; one of the world’s lightest, fully-cushioned support shoes. Now fortified with Helion Superfoam™, a wider base and upgraded mesh, the third of the Cloudflyer series couples On’s proprietary technology with premium comfort in six...
August 19, 2020
Wearable Tech Enters the Fight Against Covid-19
Health trackers like Fitbits and smartwatches can help detect the coronavirus before symptoms appear. But will this open new opportunities for data gaps and privacy issues? Read more on Bloomberg.
August 19, 2020
KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars
LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
August 19, 2020
Brave — Overnight Breakfast Made from Organic, Plant-Based Ingredients — Expands Product Line, Releasing a Spin on a Timeless Flavor Combo, Peanut Butter Banana
Portland, Maine (8/19/2020) — Overnight Breakfast brand Brave is thrilled to announce the launch of their newest flavor, Peanut Butter Banana. Loaded with gluten free oats, black chia seeds, dried bananas, pecans, hemp seeds, peanut flour, dried strawberries, sea salt, and monk fruit, Brave’s Peanut Butter Banana provides 20 grams...
August 18, 2020
Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device
SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...