PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
June 15, 2021
Saucony® Unveils Updated Endorphin Collection — Introduces The All-New Endorphin Trail
WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle brand Saucony today announced that the award-winning Endorphin Collection, with the addition of the all-new...
June 15, 2021
Tissot and USA Cycling Announce Partnership
Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...
June 11, 2021
Wearables Connecting Athletes to Fans
Wearables, which have become popular with the world’s top athletes, produce a wellspring of data that companies can leverage in any number of ways. Wearable makers appeal to both athletes and fans, sometimes even connecting them. Front Office Sports
June 11, 2021
Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel
Boulder, CO (June 11, 2021)- Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible. Superfuel was...
June 10, 2021
Perfect Hydration Alkaline Water Announces Expanded Distribution Across the US
LOS ANGELES, June 10, 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets. Under the new distribution footprint, pH rPET bottles and aluminum cans will be available in every US region and...
June 10, 2021
Hart™ Eyewear Sets New Standard for Blue-Light Filtering Lenses with Launch of Debut Collection
SAN DIEGO, Calif. – June 10, 2021 – HART™ Eyewear, the independent San Diego-based eyewear company, has officially launched their highly anticipated blue-light filtering glasses. With the debut collection, Founder Steve Hart set out to change the game when it comes to protective lenses for the modern era, all while...
June 9, 2021
Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
June 9, 2021
USA Cycling Releases Olympic Team Kit by CUORE
COLORADO SPRINGS, Colo. – This summer, the best cyclists in the world will be taking on the Tokyo 2020 Olympic Games and USA Cycling’s Performance Apparel Partner, CUORE of Switzerland, will be outfitting all of the American athletes on the Road, Track, and Mountain Bike teams. CUORE and USA Cycling...
June 8, 2021
Electrolit Launches Fresh, Modern Summer Campaign For 2021
CERRITOS, Calif. (June 8, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction...
June 8, 2021
Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...
