News Topics
October 9, 2025
Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center
San Francisco, CA — October 9, 2025 /ENDURANCE SPORTSWIRE/ - Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning. With...
October 9, 2025
New feature added to New York City Marathon finisher medal
With less than four weeks to go until race day in the Big Apple, the TCS New York City Marathon has unveiled this year’s finisher medal. If you’re a traditionalist who doesn’t like too much change, good news: the design stays true to last year’s look, but with one notable new...
October 9, 2025
How are steel and aluminum tariffs calculated on bikes?
There are as many ways to calculate Section 232 tariffs on imported steel and aluminum as there are companies importing products containing those common materials. But most bike importers tell BRAIN that if bikes and e-bikes become subject to the tariffs, it will add hundreds of dollars to the cost...
October 8, 2025
EXEC: Analyst Sees Lululemon Potentially Following Similar Downspin as Under Armour
Jeffries’ Randy Konik reiterated his “Outperform” rating on Lululemon and further reduced his price target to $120 from $150 as he believes the athleisure retailer could suffer the same fate as Under Armour as fashion shifts, strategic missteps and competition from Alo/Vuori derail the company and cause its vaunted metrics...
October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
October 8, 2025
Ahooga raises €5.5 million to grow global business and folding bike platform
Belgian compact bike specialist Ahooga has secured €5.5 million for international expansion and engineering innovation. The funding includes €3.5 million in equity and €2 million in debt financing, and will be used to expand Ahooga’s dealer network, boost brand awareness and prepare for entry into new markets. The company will also invest...
October 8, 2025
Athlos NYC track meet hits grand slam with new payment sponsor
Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he calls “a faster future.” Last year’s payouts took three business days, which Ohanian says wasn’t good...
October 8, 2025
Frostbike calls on the bike industry to Take the Lane
Minneapolis, MN (October 9, 2025) /ENDURANCE SPORTSWIRE/ - Quality Bicycle Products (Q), the leading North America-based bicycle parts distributor and brand manufacturer, is excited to announce the return of its industry event, Frostbike. Taking place February 26–28, 2026, at Q headquarters in Minneapolis, Frostbike is back after a four-year hiatus,...
October 8, 2025
Record-Breaking Supertri Chicago Triathlon Delivers USD 17.5M Economic Impact and Sells Out Early Bird Registration for 2026 at Highest-Ever Levels
CHICAGO, IL (October 8, 2025) /ENDURANCE SPORTSWIRE/ – Following the record-breaking Supertri Chicago Triathlon held on August 23–24, early bird registration for the 2026 Chicago Triathlon has closed at the highest level in the event’s history – double the figure achieved in 2024. The 42nd annual Supertri Chicago Triathlon, once again...
October 8, 2025
25th Anniversary to Host 13,500 Runners
Baltimore, MD (October 8, 2025) /ENDURANCE SPORTSWIRE/ - Corrigan Sports Enterprises (CSE) announced today that a projected 13,500+ runners will converge on the City of Baltimore on Saturday, October 18th for the 25th annual Baltimore Running Festival. The festival has attracted runners from all 50 states and 26 foreign countries...
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