News Topics

March 3, 2020

SynchroKnit™ Powered by Wigwam Sponsors Series of 29 Running Races for 2020

Sheboygan, WI. (March 3, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces today that the brand is sponsoring a lineup of 29 running races over the coming nine months, in locations across the US. The races include road, trail and a wide variety of...

March 3, 2020

Hoka One One ventures into apparel with sustainable performance and lifestyle options

The Deckers Brands company revealed its debut apparel line, a 27-piece collection geared to the needs of all athletes. The apparel ranges from $12 to $250 and is only available online. Read more on Footwear News.

March 3, 2020

2019 IRONMAN Athlete Choice Awards Announced for IRONMAN and IRONMAN 70.3 Triathlons

TAMPA, Fla. (March 3, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced the results of its 2019 Athlete Choice Awards, releasing the Top 10 highest-scoring events in a variety of categories based solely on athlete surveys from all of the 2019 IRONMAN® and IRONMAN...

March 3, 2020

GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews

Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...

March 3, 2020

Liv Cycling Announces Global Partnership with Ladies AllRide

NEWBURY PARK, Calif. (March 3, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, has expanded its partnership with Ladies AllRide, a program focused on growing the community of women mountain bikers across the globe. Ladies AllRide hosts skills camps that build riders’ technical skills through...

March 3, 2020

NOCCO Kicks Off Global Partnership Journey With Battle Cancer

LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...

March 3, 2020

Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand

LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....

March 3, 2020

The Pro’s Closet Announces Partnership with USA Cycling

(Boulder, CO – March 3, 2020) - USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of USA Cycling, The Pro’s Closet is excited to help shape the future of cycling by...

March 3, 2020

Cadence Sports & Peer-to-Peer Professional Forum Release 2019 Million Dollar Club List of America’s Top Cycling Fundraising Events

Austin, TX – At least 48 cause-related cycling rides raised more than $1 million each in 2019, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose which rides were members of the “Million Dollar Club”...

March 3, 2020

Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.

When Jamie Brown was a child, no one quipped he might one day be training for the Olympics  — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....

March 3, 2020

US Trail Running Conference announces renewed sponsorship agreement with Race Roster

Estes Park, CO – The US Trail Running Conference has announced that Race Roster, the fastest growing endurance registration platform in North America will be the presenting sponsor for the Race Director days at the 2020 event. This announcement marks a renewal of the sponsorship that is now in its...

March 3, 2020

More than 2,500 Show Love for Miami at Sold-Out 305 Half Marathon & “305K” produced by Life Time

MIAMI, Fla., Mar. 3, 2020 —the 2020 305 Half Marathon and 5K, aptly dubbed 305K, produced by Life Time took place in sunny Miami Sunday morning. More than 2,800 gathered at Lummus Park to take part in the event, which aims to capture the spirit of the 305 and celebrate...

March 3, 2020

Performance Tea announces its partnership with Six Days in the Dome, Tunnel Hill 100, and Durbin Race Management

Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced their partnership with Durbin Racing. Durbin Race Management was founded by Steve Durbin in 2014 to bring runners from around the world to smaller communities to provide needed funds for the local economies,...

March 3, 2020

An impressive speaker line-up ready to educate and inspire at the 2020 RACE-MANIA Summit and Expo

Boston, MA – March 3, 2020 – Sun Multisport Events has announced the final list of speakers for the 2020 RACE-MANIA Summit & Expo taking place on Sunday, March 15, 2020 at the Boston University Fit Rec Center in Boston, MA. Designed to educate, equip and inspire triathletes, runners, cyclists...

March 3, 2020

New partnership announcement – between Los Angeles Marathon and iTAB Medal Personalisation

iTAB is delighted to announce a new partnership with the 2020 Los Angeles Marathon presented by ASICS to offer runners the chance to personalise their finisher medals with their name and finish time. Over 27,100 athletes from all 50 states and more than 78 countries will set out from Dodger Stadium,...

March 3, 2020

deboer wetsuits partners with 2019 IRONMAN Boulder Champion, Lauren Brandon

Brandon is among the best swimmers, male or female, in long course triathlon, and deboer is very excited she has chosen to swim in the Fjord 1.0 and Flōh 1.0 wetsuits, and Tsunami 1.0 speedsuit. Stamford, CT, March 3, 2020. deboer wetsuits is thrilled to announce a 3-year partnership with...

March 2, 2020

Determined runners defy ban on Paris Half-Marathon

Several hundred determined athletes defied a government-ordered ban on large public gatherings to run Paris's half-marathon on Sunday (44,000 would have been expected had the event been held). French Health Minister Olivier Veran announced the ban on Saturday after a special cabinet meeting which also outlawed any indoor events of...

March 2, 2020

Nike, Columbia deep clean campuses as coronavirus reaches Oregon

On the heels of the first known coronavirus case in Oregon, Nike and Columbia are taking early action to help prevent the spread. Both businesses conducted deep cleans of their facilities over the weekend. Read more on  The Oregonian.

March 2, 2020

Sorry, hard core athletes, those electrolytes don’t help as much as you may think

Ultramarathoners and other endurance runners take note: You can't rely on electrolyte sports drinks and supplements to keep essential salt levels in balance and prevent illness during and after these grueling races, according to a new study. Read all about the study on CNN.com.

March 2, 2020

Merrell Presents “This Land” by Whit Hassett and Chelsea Jolly

ROCKFORD, Mich. (Mar. 2, 2020) — “This Land” features runner and advocate Faith E. Briggs who used to run through the streets of Brooklyn every morning. Now, she’s running 150 miles through three U.S. National Monuments that lay in the thick of the controversy around public lands. Accompanied by running companions...

March 2, 2020

ITU World Triathlon Grand Final Edmonton Names New Bike Transport Partner

TriBike Transport (TBT) of Asheville, NC, and World Triathlon Series Edmonton, of Alberta, Canada, are pleased to announce TBT is the Official Bike Transport and Bike Rental Partner for the August 17-23, 2020 race. TBT will be transporting bikes from all of North America, Ireland, the United Kingdom, Belgium, Germany,...

March 2, 2020

The Giant Race Series Forms New Partnership with BANDAI NAMCO Entertainment America Inc. in celebration of PAC-MAN’s 40th Anniversary

March 2nd, 2020 (San Francisco, Calif): Giants Enterprises, the development and entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, announced a new partnership today between the Giant Race Series presented by Alaska Airlines and BANDAI NAMCO Entertainment America Inc. in celebration of PAC-MAN’s 40th Anniversary. As part of the...

March 2, 2020

deboer wetsuits partners with 2019 IRONMAN 70.3 World Champion Gustav Iden

deboer is proud Gustav Iden has chosen to swim in the Fjord 1.0 and Flōh 1.0 wetsuits, and Tsunami 1.0 speedsuit Stamford, CT, March 2, 2020. deboer wetsuits is thrilled to announce a 3-year partnership with Gustav Iden.  Iden seemingly came from nowhere and put on a dominant performance to...

February 28, 2020

The IRONMAN Group and Visit Sacramento Announce Sacramento, California As Host City of New IRONMAN California Triathlon

SACRAMENTO, Calif. / TAMPA, Fla. – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), in conjunction with Visit Sacramento announced today that Sacramento, California will serve as the newest host venue for a full-distance IRONMAN® triathlon. The inaugural event is scheduled to take place on Sunday, Oct. 24,...

February 28, 2020

Dygert Sets World Record Twice In One Day on Way to Tenth World Title

BERLIN – Day four of the 2020 UCI Track Cycling World Championships started at a blistering pace, with a new world record set early in the Women’s Individual Pursuit by Team USA’s Chloe Dygert (Brownsburg, Ind.; Sho-Air TWENTY20). She would go on to set the world record again during her...