News Topics
-
March 11, 2021
Colon Cancer Foundation To Host Virtual Challenge in Support of Colorectal Cancer Awareness Month in March
NEW YORK – March 11, 2021 – March is National Colorectal Cancer Awareness Month and this year the Colon Cancer Foundation (CCF) is helping promote the importance of early detection in successfully beating the disease. CCF is honoring awareness month with a range of activities aimed at the Foundation’s ambitious goal of...
-
March 11, 2021
XLAB Launches 2 New Direct Bolt-Mount Hydration Systems for Triathlon Community
XLAB is very pleased to announce the release of two innovative, direct bolt-mount front hydration systems. Each provides a lightweight aerodynamic advantage, secure bottle retention, and a fully integrated look for select Cervelo®, Trek® and Argon 18® bikes.* The TORPEDO VERSA SLIM takes the popular Torpedo Versa 500 system and...
-
March 10, 2021
Foreign Spectators Won’t Be Allowed to Attend Tokyo Olympics
After months of speculation, Japan has decided to deny foreign spectators from attending the Tokyo Olympics and Paralympics. The Summer Games were expected to host around 1 million foreign spectators. Front Office Sports
-
March 10, 2021
Broken Chain: Small and new brands hard hit by component shortage
Most have heard stories about extended delivery times for bikes and components from Asia. What's been less obvious is how those delays are harming some of the industry's smaller and newer brands. Bicycle Retailer
-
March 10, 2021
Getting to the Bottom of the Runner’s High
We can stop crediting endorphins, the natural opioid painkillers produced by our bodies, for the floaty euphoria we often feel during aerobic exercise, according to a nifty new study of men, women and treadmills. New York Times (paywall)
-
March 10, 2021
New Sports Tech VC Fund Vies To Capture Its Piece Of A Soon-To-Be $30 Billion Industry
leAD Sports & Health Tech Partners and InStudio Ventures teamed up to create The Draft, a U.S.-based seed and venture capital fund focusing on sports tech. Forbes
-
March 10, 2021
Tennessee National Opens the Season for the National DH Series
COLORADO SPRINGS, Colo. – USA Cycling’s National DH Series starts this weekend in Oak Ridge, TN with the Tennessee National. This year’s Tennessee National brings racers back to Windrock Bike Park in Oak Ridge, Tenn. with the premier southeast mountain bike weekend. While everyone will have their eye on the...
-
March 10, 2021
USA Triathlon Announces Six 2020 Coaches of the Year
COLORADO SPRINGS, Colo. — USA Triathlon today recognized six of its most influential coaches as 2020 Coaches of the Year for their contributions during the unusual 2020 triathlon season. The awards for 2020 focused on athlete development, community impact, volunteer service and coaching education — areas where awardees provided immense...
-
March 10, 2021
Mountain Hardwear Ghost Whisperer Ultralight Jacket Earns 2021 Backpacker Editor’s Choice, Gold Award
Richmond, Calif. (March 10, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that their Ghost Whisperer Ultralight Jacket earned the coveted 2021 Editor’s Choice, Gold award from Backpacker Magazine. The rare 1,000-fill RDS-certified down jacket hit the market in...
-
March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
-
March 10, 2021
Team BikeExchange, Trek-Segafredo and Rally Cycling Headline Initial Teams Slated for September’s Inaugural Maryland Cycling Classic
BALTIMORE, Maryland– The Maryland Cycling Classic supported by UnitedHealthcare, America’s top one-day professional cycling race and the only UCI-sanctioned road race in the U.S., today announced the first five teams confirmed to compete at the inaugural event, scheduled for September 5, 2021. WorldTour teams Trek-Segafredo and Australia’s Team BikeExchange will be joined...
-
March 10, 2021
BibBoards Launches “I Got the Vaccine” health identifier To Raise Awareness
With the world going through a rough period with the Covid-19 pandemic, it is slowly creeping to a new normal. Vaccines are giving people hope that things might return to normal. However, with little information available coupled with misinformation that spreading out there especially through social media, acceptance, and take-up...
-
March 10, 2021
CAKE and West Coast EV Announce Joint Venture
(Stockholm, Sweden – March 10, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with West Coast EV (WCEV) to establish a flagship CAKE retail dealership, service center, as well as CAKE’s first US-based CAKE test track. The WCEV facility, based in McFarland, CA,...
-
March 10, 2021
Life Time Announces Full Lineup of First-Ever Her Summit on March 19-21
BOULDER, Colo., (March 10, 2021) — On the heels of Life Time’s announcement of Her Summit, its first-ever women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women, the company today announced the full lineup of speakers and sessions at the virtual gathering March 19-21, including...
-
March 10, 2021
Team Evergreen to Present The Hundo in 2021 and Beyond
EVERGREEN, COLO, March 10, 2021 — Team Evergreen Cycling, announces a new addition to their events offering: the Hundo. Known to provide some of the smoothest single track in Colorado in the beloved Buffalo Creek area near Bailey, CO, “the Hundo,” taking place on June 19th, will now have a...
-
March 10, 2021
BibRave Innovates the Virtual Race Experience with the Napa Valley Marathon
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, created a unique digital content series for the Napa Valley Marathon, managed by Blistering Pace Race Management (BPRM), that propelled their recent virtual experience beyond the standard race model. With the Behind the Vines digital content series, BibRave...
-
March 9, 2021
Nike Names New North America Head Following Sneaker Resale Saga
Nike Inc. has named a new head for its North America business, as well as made changes to its senior leadership team, following the sneaker resale saga that dominated headlines last week. The sportswear giant announced the appointment of Sarah Mensah, who steps in as VP and GM of North...
-
March 9, 2021
Echelon Announces Connected Bike Exclusive to Sam’s Club
Just months after its mishap with Amazon, Echelon announced that its Echelon Sport-s connected bike is available exclusively at Sam’s Club for $799 and includes a free six-month trial of its Sport membership. Front Office Sports
-
March 9, 2021
Endurance Sportswire Executive Interview Series – CREDO Tri’s Co-Founder and CEO Heath Eskalyo
Heath Eskalyo recently launched a new mobile app for triathletes that motivates, inspires and brings together age group triathletes and pros. We sat down with Heath for a Q & A to learn more about his idea for the app and how it is helping triathletes. Tell us a bit about...
-
March 9, 2021
PeopleForBikes Releases Study Investigating Barriers to Inclusive Bicycling Culture
BOULDER, COLO. (March 9, 2021) — PeopleForBikes is proud to release a new, groundbreaking report, "Where Do We Go From Here? Breaking Down Barriers to Bicycling in the U.S." The 2018-2019 study found that meaningful engagement with historically marginalized communities, expanded private-sector encouragement programs and an investment in quality bicycle...
-
March 9, 2021
Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary
CHICAGO, IL (March 9, 2021) – Mayweather Boxing + Fitness – a group fitness and boxing experience created by legendary boxer Floyd Mayweather – is celebrating the one-year anniversary of its downtown Chicago Studio, which has continued to experience growth and success. Throughout 2020, the Studio surpassed sales and membership goals,...
-
March 9, 2021
Dick’s Sporting Goods Posts Quarterly Earnings Beat but Outlook Suggests Slower Sales in 2021
Dick’s Sporting Goods Inc. logged better-than-expected fourth-quarter financial results but provided an outlook that suggested a slowdown in sales for the year ahead. For the three months ended Jan. 30, the Coraopolis, Penn-based retailer recorded profits of $225 million, or earnings of $2.43 per share, versus the prior year period’s...
-
March 9, 2021
Machines For Freedom x Dioscvri Launch Mystic Felines Collection
Los Angeles, Calif. (March 9, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has joined forces with Alameda, California-based art studio, Dioscvri to launch a collaborative garment and gear collection featuring a hand-carved block design. The Mystic Felines Collection consists of a long sleeve shirt, a short-sleeve shirt, a...
-
March 9, 2021
Jaybird Teams Up With Des Linden To Inspire Future Generations of Runners
PARK CITY, Utah — March 9, 2021—Jaybird, the leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its partnership with American long-distance runner, Des Linden. Linden is a two-time Olympian in the marathon, representing the U.S. in 2012 and 2016, and won the Boston Marathon in 2018 becoming...
-
March 9, 2021
How virtual cycling platform Zwift created an enduring new esport
It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay. Fast Company