News Topics
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December 14, 2022
Can an NFT generate real world bike sales?
For those of us still firmly grounded in the real world, the question (even as digital natives) is, “Does any of this positively impact our cycling business?” For Zwift, with the academy, the answer is a 100% positive “Yes”. Add to that TrainerRoad, Sufferfest, Rouvy, RGT and there’s not much...
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December 14, 2022
Spike raises $700k to help digital health apps utilize wearable data
On average, a digital health company will integrate between four to eight wearables to allow their users to connect the device they use. It’s expensive and resource-intensive to develop wearables integrations in-house; meanwhile, cross-sensor data is complex, scattered, and making data usable requires data engineering headcount and domain-specific know-how. Vator...
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December 13, 2022
Adidas, Paris Hilton and More Celebrities Sued Over ‘Misleading’ Bored Ape NFT Promotions
Adidas and a slew of celebrities, including Paris Hilton, Stephen Curry and Serena Williams, have been named in a class action lawsuit over their promotion of digital currencies and NFTs from Yuga Labs, including its flagship NFT collection Bored Ape Yacht Club (BAYC). With regard to Adidas, the suit claims that...
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December 13, 2022
Eight things we learned about sports sponsorship and marketing in 2022
SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022. ...It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit, I thought I’d turn my last newsletter of 2022 into a list of things we’ve...
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December 12, 2022
Pinarello could be up for sale after banner years
The Italian bicycle maker Pinarello could be getting a new owner in 2023. L Catterton, the private equity firm who acquired the majority stake in 2016, are reportedly seeking offers for Pinarello after it almost doubled turnover since the acquisition. Cycling News
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December 12, 2022
Life Time responds to Sea Otter petition, changes start times for women’s cross-country race
Life Time, the parent company of the Sea Otter Classic, has said they are changing the start format of the Fuego 40km cross-country mountain bike race in 2023. The changes come less than two weeks after Hayley Yoslov started a petition, Let Women Ride: Improve Gender Equality in The Sea Otter...
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December 12, 2022
Specialized ends contracts with dozens of paid ambassadors
Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program. VeloNews
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December 12, 2022
Puma Private Equity invests a further £5.5 million into Le Col
Le Col, the premium cycling performance brand, are pleased to announce that Puma Private Equity, has invested a further £5.5 million into the business to support its long term growth trajectory. Puma Private Equity offers growth capital and expertise to ambitious businesses and works closely with leadership teams to help...
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December 12, 2022
Private equity investors to acquire majority stake in Vittoria
Vittoria has announced that private equity investors Telemos Capital have signed a binding agreement to acquire a majority stake. London headquartered Telemos will invest alongside Vittoria’s senior management team and Wise Equity to build on the company’s leadership position in performance tyres and to accelerate Vittoria’s growth globally. Cycling Industry
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December 12, 2022
How the 1% Runs an Ironman
Inside the world of Ironman XC, which makes the endurance contest a little more endurable — for executives who can afford to pay. NY Times (paywall)
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December 12, 2022
What Year-End Data From Strava Says About Cyclists
It arrives this time every year: your personal Strava Year-In-Review, a record of the best annual stats from all your rides. Additionally, the data geeks over at Strava release an annual report of the global data that paints a picture of riding trends all over the world. Here are some...
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December 11, 2022
Ironman Triathlon discontinues Alaska race after just 1 year
Nearly as quickly as it arrived, the Ironman Alaska triathlon race has been discontinued. The inaugural race was held Aug. 7 in Juneau, but it won’t return for a second running, Ironman announced Friday. ADN
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December 9, 2022
Nike’s 50th anniversary: How the swoosh has changed running forever
Fifty years after the birth of Nike, it's impossible to imagine the running world without it. From record-breaking shoes to Olympic kit, via running crews and online ads, the swoosh is everywhere. And yet, implausible though it now seems, the Nike story began, unpromisingly, with a piece of college homework....
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December 9, 2022
Rad Power Bikes suffers a third round of layoffs
North America's largest e-bike company, Rad Power Bikes (opens in new tab), is currently conducting its third round of layoffs in a year filled with lawsuits, manufacturing defects, layoffs and a market downturn. Cycling Weekly
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December 8, 2022
2-Minute Bursts of Movement Can Have Big Health Benefits
A new study confirms that you don’t have to do a hard workout to reap the longevity rewards of exercise. NYT (Paywall)
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December 8, 2022
Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent
Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant dollar basis. Sales of $1.9 billion exceeded guidance in the range of $1.780 billion to $1.805 billion. EPS of $2.00...
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December 8, 2022
Former Hydro Flask CEO to Lead Puffin Drinkwear
Puffin Drinkwear, makers of personality-infused apparel for your drink to wear, announced that Scott Allan is being brought on as interim CEO starting immediately. Allan led Hydro Flask initially as President & CEO and following its acquisition by Helen of Troy, as SVP & Global GM. SES
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December 8, 2022
How one race is trying to zero out emissions
Bikes are thought of as a green mode of transportation, but a bike race and all the vehicles around it can almost at first glance seem like the antithesis of sustainability. The cycling community is starting to take its environmental impacts and carbon footprint seriously. Velo News
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December 7, 2022
Anta Exploring Amer Sports IPO
Anta Sports Products, Ltd., the Chinese sports equipment corporation headquartered in Jinjiang, is reportedly holding preliminary talks with investment banks for an IPO of Amer Sports that could raise about U.S.$1 billion or more, according to Bloomberg. Amer Sports, headquartered in Finland, is the parent of Salomon, Arc’teryx, Peak Performance, Atomic, Suunto,...
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December 7, 2022
Cyclist Gwen Inglis’ family awarded $353 million verdict in civil lawsuit against driver
Michael Inglis, the husband of late cyclist Gwen Inglis, was awarded a $353 million verdict in the civil lawsuit against Ryan Montoya, the driver who struck and killed her on May 16, 2021. Montoya pled guilty to vehicular homicide-driving under the influence last April and was sentenced to eight years...
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December 7, 2022
Kenya looks to criminalise doping in athletics
The east African country avoided a sanction by governing body World Athletics - despite having 55 athletes serving suspensions - last week after committing to spend $25m over the next five years to combat doping. Sports minister Ababu Namwamba hopes to fast track amendments to legislation and crack down on...
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December 7, 2022
Cycling industry layoffs: Strava and Wahoo cut 15% of workforce
According to Bicycle Retailer and Industry News(link is external), Strava — the ride-tracking app which claims to have the world's largest sports community of more than 100 million users — has let go at least 40 employees, including product designers and product managers. One former employee told the cycling industry news website that 14 per...
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December 6, 2022
Peloton Execs Sued for Alleged Insider Trading
A Peloton shareholder is suing some of Peloton’s former and current executives claiming they engaged in insider trading, according to a Nov. 18 filing made public on Nov. 28 and first reported by Bloomberg Law. Club Industry
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December 6, 2022
Bioniq acquires home fitness mirror firm VAHA
Personalised nutrition firm Bioniq has acquired VAHA, which is billed as… ‘Europe’s leading interactive home fitness mirror and the first of its kind in the UK.’ The acquisition is seen as a continuation of Bioniq’s expansion plan and strengthens its health subscription offering in Europe and the Middle East. Endurance.biz
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December 5, 2022
Metabolism tracker Lumen raises US$62 million
Metabolism measurement platform Lumen, has raised US$62 million in a series B funding round led by Pitango Venture Capital. Participating investors include Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC. Endurance Biz