News Topics
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April 20, 2021
The National Forest Foundation Appoints Rob Leary As New Chair of The Board
Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience and protect these lands, is pleased to announce appointment of Rob Leary as new Chair...
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April 20, 2021
Lululemon Gets Into Resale — Here’s Where It’s Piloting the Program
The Vancouver, Canada-based company announced today that it was piloting its first-ever recommerce program dubbed Like New as part of its broader commitment to sustainability unveiled in its Impact Agenda. Starting next month, customers in California and Texas will be able to take part in the trade-in program, which will expand...
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April 20, 2021
Running With The Bears™ Begins New Chapter in Chico in 2022
Chico, CA – April 20, 2021 – Running with the Bears™ announces the 10th anniversary 2.0 and it’s official move to Chico, California. Runners re-launch on March 12, 2022! The long-standing Boston qualifier will offer a full marathon and half marathon. Both distances feature a scenic route through Chico’s famous...
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April 20, 2021
Challenge Taiwan aims to share core values: ‘Love and developing triathlon’
With just a few days to go until CHALLENGETAIWAN- over six thousand athletes will start in Taitung this weekend - the local organization is looking forward to a spectacular race. Above all, they are looking forward to send a signal to the world. "Because of COVID-19, we have all come...
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April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
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April 20, 2021
The Fitness Company Whose Priority Isn’t Actually Fitness
When it comes to fitness equipment, Bala Fitness is banking on consumers judging a book by its cover. Fitness accessory company Bala Fitness focuses on style over fitness, an approach that has led to an uptick in sales since the pandemic started. Bala is headed toward $40 million in sales in...
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April 20, 2021
Barkley Marathon Mastermind Lazarus Lake to Appear on HBO’s ‘Real Sports’
HBO’s new “Real Sports” episode features a profile on the genesis of the “notorious and treacherous Barkley Marathons,” held annually in Frozen Head State Park, Tenn. HBO correspondent Mary Carillo will be interviewing race founder Gary Cantrell (aka Lazarus Lake) to discuss the backstory of one of the most challenging races in existence....
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April 20, 2021
2021 Austin Half Marathon Marks the Return to Running in Austin
AUSTIN, Texas, April 20, 2021 -- The Ascension Seton Austin Half Marathon presented by Under Armour is putting the final touches on Austin’s return to running. This year’s event was postponed from its original date of February 14th. Formal approval was issued by the City of Austin on March 23rd...
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April 20, 2021
Sportstats chooses MYLAPS technology for timing IRONMAN races
Atlanta/Ottawa - MYLAPS Sports Timing and Sportstats USA announce a 3-year agreement to use MYLAPS timing technology at all IRONMAN races across North and South America. This means that all triathletes of these IRONMAN events will be ensured of the latest developments in timekeeping. MYLAPS and Sportstats have worked together...
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April 20, 2021
Reddiyo Releases Dynamic Training Platform for Cyclists
Denver, COLORADO - April 20th, 2021- Reddiyo announces the release of the Reddiyo training platform, available as a mobile app that provides cyclists with a comprehensive, yet simplified, way of training using custom dynamic training plans that adapt based on rider-provided data. With the belief that athletes shouldn't have to...
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April 20, 2021
Top Elite Ultra Runners to Compete at Jackpot Ultra
HENDERSON, NEVADA – April 20, 2021 – The 8th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada April 23-26, 2021 with the most diversified field in the festival’s history. For the 4th straight year, Jackpot will again feature the USATF’s...
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April 20, 2021
Panaracer Unveils 2021 Limited Edition Gravelking Colors
OSAKA, JAPAN (April 20, 2021) —Tire manufacturer Panaracer is proud to unveil its 2021 limited edition Gravelking Color tires. For a fourth year in a row, Panaracer has made its dominant gravel tire available in unique colors to help riders add a pop of color and personal flare to their...
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April 20, 2021
Adidas To Sponsor Boston Marathon Through 2030
The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. SGB Media
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April 19, 2021
Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians
Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
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April 19, 2021
Self-Driving Cars: A Tutorial for Cyclists and Runners
Will self-driving cars be safer than human-driven vehicles? Almost certainly. Avoiding collisions with people, cyclists, or other vehicles is an essential requirement of the self-driving vehicle. What can we do now to help self-driving vehicles see and avoid us? Slowtwitch
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April 19, 2021
Feds warn against using Peloton treadmills after child’s death
Households with children and small pets should immediately stop using Peloton Interactive's Tread+ treadmills, according to the U.S. Consumer Product Safety Commission, which is investigating the death of one child and dozens of other incidents involving the exercise equipment. CBS News
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April 19, 2021
Easy Day Sports Launches Registration for the 2021 Dallas Cowboys Draft Day Virtual 5k
Dallas, Texas – April 19, 2021 – The Dallas Cowboys are teaming up with Easy Day Sports to launch the 2021 Dallas Cowboys Draft Day Virtual 5K presented by Baylor Scott & White Health. Fans will have the option to participate in three levels and all participants will receive a commemorative 2021...
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April 19, 2021
CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling
COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the...
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April 19, 2021
How I Tricked Myself Into Liking Running
It’s good for your mental and physical health, and doesn’t require any equipment. So why does it seem so hard to get started? NYT
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April 19, 2021
At-Home Fitness Company Tempo Raises $220 Million
Tempo, an at-home fitness subscription system that says it had zero cancelations in the past year, raised $220 million in Series C funding led by Japanese holding company SoftBank. Front Office News
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April 19, 2021
The Plot to Kill the Olympics
When Konstantin Grigorishin—über-wealthy Ukrainian businessman, aspiring philosopher, former pal of Russian oligarchs—introduced the upstart International Swimming League in 2019, he made the first move in an ambitious plan that could blow up Olympic sports and usher in a new era of athlete fairness. Outside
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April 19, 2021
Events.com Partners with SoDisp on Best-in-Class Virtual Event Experiences Powered by Gamification and Designed with Social Distancing in Mind
LA JOLLA, CA (April 19, 2021) — Events.com, a mobile-first event management and registration platform, today announced the company is partnering with SoDisp, the world’s most powerful virtual challenge platform. The innovative partnership adds advanced gamification and socially distanced virtual event experiences to Event.com’s diverse portfolio of products and services,...
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April 18, 2021
Fitness drones are coming, if inventors can get all the kinks out of them
Researchers say that the recreational drone market — valued at $2.33 billion in 2020, according to data from Research and Markets — could come together with the $30 billion wearables market to produce what may one day be a fixture in personal health and wellness: fitness drones. Washington Post
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April 17, 2021
Marathon Runners Are Sweating Over Future of 2021 Races
Running clubs across the country are seeing jumps in members, even as plans for the big summer and fall races remain in question. Bloomberg
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April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...