News Topics
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June 23, 2021
As Number of Gym Goers Rise, At-Home Fitness Wanes
ym chains like Planet Fitness, 24 Hour Fitness, and Orange Theory are seeing a long-awaited revival — partly at the expense of Peloton and other at-home brands. Front Office News
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June 23, 2021
Savannah Sports Council Partners with haku to Optimize Participant Experience without Missing a Step
At the turn of 2021, Savannah Sports Council undertook a significant migration to haku's all-in-one and industry-leading platform. Through its new partnership with haku, Savannah Sports Council discovered that delivering a personalized and enhanced participant experience over multiple events requires powerful technology, a valuable partner, and a seamless onboarding process....
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June 23, 2021
BibRave to Drive Marketing for Launch of The Run Show USA
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has partnered with The Run Show USA, a spin-off of the award-winning, UK-based The National Running Show, to launch their inaugural US events. Showcasing the latest cutting-edge footwear, nutrition, electronics, and other running gear, The Run Show USA...
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June 23, 2021
GFNY announces GFNY Grand Ballon
NEW YORK CITY, Jun 23, 2021 – GFNY Grand Ballon is the latest addition to the GFNY calendar. Scheduled for July 10, 2022, host town Thann is one of the most beautiful destinations in France. It lies at the start of the 170km Alsace wine Route and will be start...
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June 23, 2021
Pensacola Bud Light Fishing Rodeo Rescheduled Due to Weather
Pensacola Sports announces rescheduling of the 2021 Bud Light Fishing Rodeo. Angler and volunteer safety is the top priority for us and with that in mind, the 2021 Bud Light Fishing Rodeo Tournament Committee have made the tough decision to reschedule this year’s tournament. The new dates will be July...
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June 22, 2021
NBC Sports will still broadcast the Tour de France this year. Here’s the full TV schedule
Here's how to watch the Tour de France broadcast in the United States and Canada. VeloNews
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June 22, 2021
Peloton reportedly venturing into wearables market with digital heart rate armband
Still-confidential details and images of the armband device, which were reviewed by Bloomberg, show that the band would come in two different sizes and pair wirelessly with Peloton’s cycles and treadmills, in addition to phones, tablets and televisions that use the company’s workout app. CNBC
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June 22, 2021
Title Nine Announces Fourth Annual Pitchfest Outdoor Edition
Emeryville, Calif, June 22, 2021 -- -- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce its fourth-annual Pitchfest Outdoor Edition. The pitchfest is a campaign to find entrepreneurial women who want to pitch their brand, tell their story,...
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June 22, 2021
ThermoWorks Partners with National Forest Foundation
Missoula, MT (June 22, 2021) –ThermoWorks, America’s leading thermometer manufacturer, today announces their partnership with the National Forest Foundation (NFF), a congressionally-chartered nonprofit arm working to improve the health of the National Forest System. Through this partnership, ThermoWorks will sponsor the planting of 100,000 trees in 2021 and is launching...
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June 22, 2021
Transgender Athlete Chelsea Wolfe Says Goal Is To ‘Burn a US Flag’ at Olympic Podium
Chelsea Wolfe, a transgender BMX Freestyle rider, said in a since-deleted Facebook post that her goal was to "burn a US flag" at the Olympic podium, Fox News reported on Monday. Newsweek
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June 22, 2021
Peloton Using Corporate Wellness Plan to Gain New Users
The fitness company announced that it is rolling out a new corporate wellness program for businesses which will provide “employees access to innovative mental and physical resources,” including the Peloton app and discounts on Peloton hardware. Samsung and Wayfair are among the first companies to sign up for the program, gaining...
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June 22, 2021
Ascent Protein Releases Limited-Time-Only Blueberry Raspberry Pre-Workout Flavor
DENVER, COLORADO - June 22, 2021 - This week, Ascent Protein announced a limited-time only release of their Pre-Workout product in Blueberry Raspberry. It will be sold for a limited time on Ascentprotein.com and Amazon starting June 22nd. The limited-time release of Blueberry Raspberry Pre-Workout joins a lineup of delicious flavors...
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June 22, 2021
F2C Nutrition Partners with Harmony IRONMAN 70.3 Calgary as the Official On-Course Nutrition
Vancouver, B.C. – June 22, 2021 – F2C Nutrition is set to supply Harmony IRONMAN 70.3 Calgary with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg...
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June 22, 2021
NATHAN Sports’ Pinnacle 12L Hydration Vest Earns REI Co-op Editors’ Choice Award
Fountain Valley, CA - NATHAN Sports is thrilled to announce that its latest innovation in hydration vest technology, the Pinnacle 12L, has earned the REI Co-op Editors’ Choice Award. These awards honor the top-performing gear carried by the retailer, and the new Pinnacle vest struck testers with its ingenious storage...
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June 22, 2021
Supersapiens Powered by Abbott’s Libre Sense Glucose Sport Biosensor Announces Garmin Integration
ATLANTA, 22 June 2021 —Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, is announcing its initial integration of the Supersapiens Connect IQ app with Garmin®. The Supersapiens training ecosystem empowers athletes to optimize fueling, maximize training, and increase performance gains1. The integration will provide select users with a compatible...
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June 22, 2021
Outspoken Women in Triathlon Summit Returns Bigger than Ever
Denver, Colorado, USA — June 22, 2021 — The Outspoken: Women in Triathlon Summit is back after sold-out summits in 2018 and 2019. Registration is now open for the 2021 event, which will assist attendees in understanding how they can contribute to women’s leadership, equity and fulfillment of physical potential...
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June 22, 2021
Peloton threatens to brick customers’ $4,295 treadmills unless they pay up
The maker of the $4,295 Tread+ treadmill alerted customers that, going forward, they'll need to start forking over $39.99 per month if they want to keep using the exercise equipment they already own. Mashable
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June 21, 2021
XTERRA Czech Republic Weekend Race Reports
Arthur Serrieres (FRA) and Loanne Duvoisin (SUI) captured the XTERRA Czech Republic full-distance off-road triathlon elite races on a beautiful afternoon in Prachatice Saturday, June 19, 2021, with winning times of 2:26:41 and 2:52:11, respectively. Then on Sunday, Arthur Forissier (FRA) and Marta Menditto (ITA) won the made-for-TV XTERRA Short...
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June 21, 2021
Tokyo 2020 confirm up to 10,000 domestic fans to be allowed to attend events
Up to 10,000 domestic fans will be able to attend events at the delayed Olympic Games in Tokyo after organisers confirmed spectator caps for the event amid COVID-19 concerns. International spectators have already been barred from attending the Games, set to open on July 23. Inside the Games
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June 21, 2021
US Trail Running Conference Webinar Shines a Spotlight on Safety
Estes Park, CO– The sixth webinar in a nine-webinar series produced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted Thursday, June 17. The session subject for this latest session was: Race Courses – Course design & marking, land partners & permits,...
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June 21, 2021
MANSCAPED™ Becomes Official Grooming Partner of USA Triathlon
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the California-based company MANSCAPED, which produces industry-leading men’s grooming products including electric trimmers, razors and formulations, as its official Grooming Partner through 2021. MANSCAPED will offer an exclusive standing discount to USA Triathlon Annual Members, as well as additional...
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June 21, 2021
The Leadville Race Series is Back with the Leadville Trail Marathon and Heavy Half
LEADVILLE, Colo. – The 2021 Leadville Race Series season kicked off today with a field of approximately 1,000 runners representing 44 states and 5 countries at the Leadville Trail Marathon and Heavy Half, owned and produced by Life Time. The 26.2 and 15.5 mile distances took runners on the historic...
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June 21, 2021
Pic2Go Delivered Race-Day Photos and Sponsored Experience Sharing at the Steamboat Marathon!
Pic2Go has successfully delivered race-day photos to participants of the Steamboat Marathon, while boosting social sharing of the branded photos for the benefit of the event sponsor! The Pic2Go’s patented 99.5% accuracy photo-tagging and Live Gallery Sharing technology enabled 80% social-sharing rate of the branded photos, boosting reach and engagement...
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June 21, 2021
Fabletics Named Official Active Lifestyle Partner of Tough Mudder
EL SEGUNDO, Calif. (June 21, 2021) - Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series...
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June 21, 2021
Cotopaxi to Launch Camp Collection in Partnership with Teva, MiiR, and ENO
Salt Lake City, UT. (June 21, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce their adventure-ready partnership with fellow outdoor brands Teva, MiiR, and ENO. The Camp Collection is a celebration of summer and camping season, paired with a commitment to responsibly...