News Topics
April 5, 2022
Flexia Raises $4 Million In Funding Round
Flexia, the at-home Pilates start-up, announced a $4 million seed round led by ADvantage, an early-stage VC fund investing in tech companies involved in sports, fitness, health, and gaming. Other strategic investors in the round include Phoenix Capital Ventures, Techstars, and Calm Ventures. SGB Media
April 5, 2022
Lululemon Taps Adidas, Nike Veterans for Key Footwear Roles as Brand’s New Shoe Biz Threatens Industry Giants
Lululemon announced the appointments of Simon Atkins to the role of SVP of footwear and Phil Dickinson to the role of SVP and global creative director. Atkins joins Lululemon after a 25-year stint at Adidas, where he most recently served as SVP and GM of global basketball and U.S. sports....
April 5, 2022
Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19
Changing consumer and industry pressures are changing the appearance of the apparel industry as sports and luxury clothing brands surge, and cheap fast-fashion brands contract, according to a new report from leading global brand consultancy, Brand Finance. The new report finds that amongst the top 50 apparel industry brands, the...
April 5, 2022
How This Simple Breathing Exercise May Improve Your Endurance
When you’re working out, you may be neglecting one group of muscles that can be key to your performance: those that help you breathe. New research presented at the American Physiological Society annual meeting at Experimental Biology 2022 finds the benefits of certain muscles that control our breathing may extend...
April 4, 2022
IRONMAN athlete dies in Galveston after receiving medical attention during swim portion of event
46-year-old Daniel Miller from Arlington, Massachusetts, a participant in the Texas IRONMAN 70.3 Texas triathlon in Galveston, died over the weekend. He required and received medical attention from swim safety personnel who recognized that he needed assistance when he was about halfway through the swim portion of the event. Boston...
April 4, 2022
Trek named to TIME100 Most Influential Companies in 2022
Bicycles are plenty eco-friendly, but building and shipping them still exacts a toll. Trek Bicycle in July became the world’s first major bicycle manufacturer to quantify that toll, publishing a sustainability report that found that producing and shipping each bike emits the same amount of carbon energy as an average...
April 1, 2022
Netflix and A.S.O. confirm docuseries on 2022 Tour de France
Netflix is partnering with A.S.O. to create a documentary series on the Tour de France 2022, with the participation of France Télévisions. Produced by Quadbox, a joint venture between QUAD and ‘Box to box Films’ (Drive to Survive), the series will follow the journey of eight teams taking part in...
April 1, 2022
Collegiate runner dead after a hit-and-run in Virginia
A collegiate track and field athlete from Murfreesboro, Tenn. has died after a hit-and-run in Williamsburg, Va. Eli Cramer, a second-year student at Milligan University in Johnson City, Tenn. died of injuries sustained in the incident on March 31. Canadian Running
March 31, 2022
Nike To Pay $5 Million To Lontex Attorneys In Trademark Suit
Nike Inc. will have to pay $4.99 million to cover the attorneys’ fees and expenses that Lontex Corp. incurred in litigating to trial in an infringement case over Lontex’s “cool compression” trademark. SGB Media
March 30, 2022
Ahead of listing Felt parent adds 50% bike and 37% e-Bike growth
In its full year 2021 report, new Felt Bicycles parent Pierer Mobility has seen pedal powered bike sales rise by 50% and electric bikes register a 37% year-on-year uptick. Now selling three times the number of electric bikes than it does pedal cycles, at 76,916 units versus 25,837 units in...