The Pretty People Are Coming For Your Hokas

May 8, 2023

It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view seems to have united people all over the world—to the extent that it’s quickly pacing towards $1.5 billion in sales this year alone. Triathlete