BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 19, 2024
Fitness On Demand Partners with Motosumo to Expand Cycling Options
Fitness On Demand has announced a new partnership with Motosumo, a company that uses smartphone technology to turn any stationary bike into a platform for live, interactive cycling classes. The collaboration will allow users to access live and on-demand classes through Fitness On Demand’s platform, making interactive cycling more accessible...
September 19, 2024
Cyclists Gear Up for 24th California Coast Classic Sponsored by Amgen, Raising Awareness and Funds for Arthritis on 8-Day Bike Tour From San Francisco to Los Angeles
SAN FRANCISCO – September 19, 2024 /ENDURANCE SPORTSWIRE/ - They come for the experience; they return for the cause. That’s a common thread among cyclists who ride in the Arthritis Foundation’s eight-day, 525-mile California Coast Classic Bike Tour through the Golden State’s most scenic coastal regions. Known as “The Ride...
September 19, 2024
The Running Event Teams Up with Footwear News for 2024
Portland, Maine (September, 19 2024) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), the premier run and outdoor specialty retail conference and trade show, is excited to announce its expanded partnership with Footwear News (FN) for 2024. This collaboration will feature dynamic editorial content, comprehensive event coverage, and engaging on-site activations...
September 17, 2024
IRONMAN sued by TriBike Transport
Litigation is currently underway in a lawsuit between IRONMAN and former bike shipping specialist TriBike Transport. The lawsuit was originally filed by TriBike Transport on March 25, 2024, and is ongoing. In its suit TriBike Transport is claiming breach of contract against IRONMAN, claiming that the international event series did not meet certain...
September 17, 2024
Triathlete Matt Hanson on partnering with AI coaching platform Humango
You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech ecosystem. The Athlete's Voice series highlights the athletes leading the way and the projects and...
September 17, 2024
Industry Leaders Continue to Elevate Timing Tech for Major Events – Marine Corps Marathon Chooses New Partner
9-17-2024 /ENDURANCE SPORTSWIRE/ – Information Overload, Timing Productions, and The Last Mile Racing are proud to continue their long-standing collaboration, delivering a comprehensive suite of services that extends far beyond timing to elevate the entire race experience for major events. As pioneers in the endurance sports industry, this collaboration is...
September 17, 2024
41st Kaiser Permanente Corporate Run, Walk & Roll 5K inspires participants from every walk of life
ATLANTA, September 16, 2024 /ENDURANCE SPORTSWIRE/ - The 41st Kaiser Permanente Run, Walk & Roll created by Jeff Galloway is set to return to Piedmont Park September 25th. Known for being Atlanta’s largest office party, more than a team-building event, participant stories weave a fabric of inclusivity. Octavio Aguado shares their...
September 16, 2024
Strava introduces Metro academic research initiative
Strava, the digital platform for athletes that now boasts more than 125 million users, has launched the Metro for Academic Researchers Programme. This programme is specifically designed for college and university students, as well as academic researchers, to support projects that aim to enhance biking and pedestrian infrastructure in both urban...
September 16, 2024
Hoka Parent Deckers Brands to Execute Six-for-One Forward Stock Split
Deckers Brands, the parent of the Ugg, Hoka, Teva, Koolaburra, and Ahnu, reported that during its annual meeting held on September 9, 2024, the company’s stockholders approved a six-for-one forward stock split and a proportionate increase in the number of authorized shares of its common stock. Deckers said it filed...
September 16, 2024
Lolë acquires cycling and sports brands owned by Louis Garneau Sports
Athletic wear brand Lolë has announced the acquisition of Louis Garneau Sports, a known company in the field of cycling and sports equipment with three brands: Garneau, Sugoi and Sombrio. The company said in a release that the strategic acquisition marks an important step in Lolë's expansion and strengthens its...
