BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 4, 2021
Former Nike Manager Sentenced to 31 Months in Prison on Embezzlement Charges
A federal judge on Tuesday sentenced a former Nike Inc. marketing manager to 31 months in prison and three years of supervised release on charges related to embezzlement. Errol Andam, who worked at Nike between 2001 and 2018, was also ordered to pay more than $1.6 million in restitution. FN
August 4, 2021
Hydrow In Talks to Go Public at $1 Billion Valuation
Hydrow, seller of connected fitness rowing machines, is in talks with Sandbridge X2 Corp. to go public via SPAC, which would reportedly value the company at more than $1 billion. Front office Sports
August 4, 2021
New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth
Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...
August 4, 2021
Bike Fit Box Launches First-Of-Its-Kind Service Bike Saddle Box
TALLAHASSEE, Fla. – Bike Fit Box, the creators of the first comprehensive, virtual at-home professional bike fitting experience, announced the launch of another groundbreaking service for cyclists: Bike Saddle Box. Bike Saddle Box is a first-of-its-kind saddle demo experience that allows cyclists to try out multiple saddles at home, on...
August 3, 2021
Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women
Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN
August 3, 2021
Under Armour Raises Full Year Outlook As Q2 Blasts Past Analyst Targets
Under Armour, Inc. surpassed Wall Street’s estimates: revenue was up 91% to $1.4 billion, up 85% currency-neutral, compared to the prior year. Wholesale revenue increased 157% to $768 million and direct-to-consumer revenue increased 52% to $561 million. North America revenue increased 101% to $905 million, and international revenue increased 100%...
August 3, 2021
New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon
Holland, MI (August 3, 2021) -- New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer Barrel Bourbon. Launched in 2008, the prestigious Global Spirits Masters rates and rewards excellence in...
August 3, 2021
BUFF® Launches Digital Series “Anglers Driving Change”
SANTA ROSA, California (Aug. 3, 2021) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their...
August 3, 2021
Renowned Sea Otter Classic Joins Life Time Family of Premier Athletic Events
CHANHASSEN, Minn., Aug 3, 2021 – The Sea Otter Classic, North America’s largest consumer cycling event set in beautiful Monterey, Calif. joins Life Time’s robust line-up of renowned athletic events. The acquisition leaves in place the Sea Otter Classic leadership team and Event Co-Founder and Director Frank Yohannan, and blends...
August 3, 2021
Blistering Pace Race Management Welcomes Christy Slye as Director of Experience
NAPA, CALIFORNIA—Blistering Pace Race Management is thrilled to announce that Christy Slye has joined their growing staff as Director of Experience, bringing 30 years of relationship and sales management to the table. Christy’s tenure in the running industry began 12 years ago as the Vice President of Sales at Oiselle,...
