BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 29, 2023
Meet triathlon’s richest (former) pro
For those of us who have been in the sport for a while, we’ll always remember him as the quiet-spoken champion. He won Ironman Switzerland five times. The famed Zofingen Powerman duathlon eight times. He was the world duathlon champion three times. He was professional in every respect of the...

September 29, 2023
Ahotu is thrilled to announce a collaboration with Garmin
/ENDURANCE SPORTSWIRE/ – Ahotu, the world’s largest and most comprehensive calendar for endurance sports, are delighted to announce a collaboration with Garmin, a leading global provider of smartwatches and GPS-enabled devices across diverse markets. A new service to discover and train for events Users can easily discover events in the Garmin Connect™...
September 28, 2023
Lululemon and Xponential Fitness Confirm Ongoing Retail Partnership
Peloton will develop digital fitness content for Lululemon, while Lululemon will become Peloton’s primary athletic apparel provider. Lululemon also plans to discontinue sales of its Studio Mirror product before the end of the year. SGB
September 28, 2023
Nike Beats Profit Expectations in Q1, Misses on Sales
The athletic giant reported Q1 revenues of $12.9 billion, up 2 percent compared to the prior year. This was in line with Nike’s previously issued guidance for Q1, which projected revenues between flat to up in the low single digits. However, it fell slightly short of FactSet estimates, which expected...

September 28, 2023
Vimazi introduces medical advisory board to help broaden and deepen the scientific understanding of pace-tuned running shoes
Portland, Ore., (September 28, 2023)/ENDURANCE SPORTSWIRE/ – Vimazi, maker of the first-ever pace-tuned running shoes, today announces the creation of its Medical Advisory Board. This board is comprised of sports medicine experts, podiatric surgeons and biomechanists with a shared goal of reducing running injuries. The Vimazi Medical Advisory Board will help the...

September 28, 2023
Enduro Bearings Introduces New Australian Distribution Partnership with Lusty Industries; expands efforts with Performance Recreation Velo in New Zealand
Oakland, California (Sept 25, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings, in its ongoing efforts to grow distribution across the world, is announcing a multi-year distribution agreement with Lusty Industries in Australia and a strengthened relationship with Performance Recreation Velo (PRV) in New Zealand. Both Lusty and PRV will stock Enduro’s complete product range,...
September 27, 2023
Peloton, Lululemon Partner on Content as Mirror Gets the Ax
After abandoning the connected fitness ship and pivoting to app-based experiences, Lululemon and Peloton have teamed up in a five-year global partnership to reach a combined 20 million members and guests. Lululemon is also finally shutting down its connected fitness Mirror, which it will discontinue before the end of the...
September 27, 2023
lululemon and Peloton Announce Five-Year Strategic Global Partnership
lululemon and Peloton announced a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon, and lululemon will become the primary athletic apparel partner to Peloton. Together, the brands will engage their global community of members in the United States, Canada, the United...

September 27, 2023
BibRave to Provide Comprehensive Marketing Services for the Silicon Valley Leadership Group Foundation’s Signature Races
San Jose, CA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is excited to announce a partnership with the Silicon Valley Leadership Group Foundation (SVLGF) to provide comprehensive marketing services for the organization’s upcoming race events - the Applied Materials Silicon Valley Turkey Trot - the largest Thanksgiving...

September 26, 2023
Endurance Zone closes multi-million dollar funding round
/ENDURANCE SPORTSWIRE/ – Endurance Zone, a global rewards platform for sports and fitness brands to engage and retain active customers, is excited to announce that it has secured additional funding, bringing a close to its recent funding round. The latest funding comes from Equable Partners, a UK-based investment firm co-founded by...