May 28, 2025

Why one company went all in on marathons

Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors. MARKETING BREW

May 28, 2025

How this marathon runner has spared 900,000 disposable cups from landfill

Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. FAST COMPANY

May 28, 2025

Kinomap Launches “Outdoor Activities” Feature to Expand Training Options for Fitness Enthusiasts

PARIS, FRANCE (May 28, 2025) /ENDURANCE SPORTSWIRE/ – Kinomap, the global leader in interactive video-based training, is excited to announce the launch of Outdoor Activities, a major new feature that empowers users to take their training beyond the home or gym and into the great outdoors. Available now on iOS and...

May 28, 2025

Tour de Big Bear Expands with New Adaptive Categories

Big Bear Lake, CA (MAY 28, 2025) /ENDURANCE SPORTSWIRE/ – The Big Bear Cycling Association (BBCA) in conjunction with Yuhaaviatam of San Manuel Nation and the United States Adaptive Recreation Center (USARC) are thrilled to announce the addition of adaptive event categories for the 2025 Tour de Big Bear. Para cyclists,...

May 28, 2025

Waugh Excited By Duel With Knibb In San Francisco T100 Triathlon; Geens Looking To Get T100 Title Charge Back On Track

San Francisco, USA (May 28, 2025) /ENDURANCE SPORTSWIRE/ -  Great Britain’s Kate Waugh and Belgium’s Jelle Geens have opened up going into Saturday’s second T100 Triathlon World Tour race in the iconic city of San Francisco. One is seeking to live up to the promise of their debut victory in...

May 28, 2025

Over 1000 riders at GFNY Villard-de-Lans

New York City (May 28, 2025) /ENDURANCE SPORTSWIRE/ - The mountainous Vercors national park hosted the fourth edition of GFNY Villard de Lans this past Sunday. With its 163.4 km with an elevation gain of 3973 m, the racecourse is one of the most challenging of the GFNY circuit. A...

May 28, 2025

Puresport Launches New Watermelon Salt Ultra Electrolytes – Hydration, Upgraded for Summer

London, UK (May 28, 2025) /ENDURANCE SPORTSWIRE/ - Just in time for summer, sports nutrition and supplement brand Puresport is introducing a refreshing new Watermelon Salt flavour to its popular Ultra Electrolyte range - expertly formulated to help runners and fitness enthusiasts stay ahead of dehydration, enhance performance, and recover...

May 28, 2025

XTERRA Portugal Celebrates 11 Years Together

GOLEGÃ, PORTUGAL (May 28, 2025) /ENDURANCE SPORTSWIRE/ – XTERRA Portugal celebrates its 11th edition from May 31-June 1, 2025, in the historic town of Golegã, a location renowned for its equestrian heritage and firmly established as one of the most historic stops on the XTERRA World Tour. The weekend includes...

May 28, 2025

GranFondo Riviera Nayarit Returns April 18, 2026 – registration now open

Riviera Nayarit, Mexico /ENDURAMCE SPORTSWIRE/ - Excitement is building as the countdown hits less than 30 days until the inaugural GranFondo Riviera Nayarit kicks off on April 5, 2025, promising a world-class cycling experience set against the stunning backdrop of Mexico’s Riviera Nayarit. Brought to you by the expert organizers behind...

May 28, 2025

SaltStick® FastChews®, the #1 Chewable Electrolyte, Now Available in Hy-Vee Stores Across the Midwest

THOUSAND OAKS, CALIF. — May 28, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick®, a leader in electrolyte innovation, today announced the expansion of its retail footprint into Hy-Vee, one of the Midwest’s most prominent grocery chains. Shoppers will now be able to find SaltStick FastChews® in 90 Hy-Vee locations across the region....