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August 17, 2020
Lenny Ramsey (NLD) and Łukasz Wójt (DEU) Earn Victories in The HOKA ONE ONE IRONMAN VR19 Pro Challenge
TAMPA, Fla. (Aug. 15, 2020) – Lenny Ramsey of the Netherlands and Łukasz Wójt representing Germany took titles in the professional women’s and men’s races, respectively during the 19th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend of racing saw all eight athletes make their IRONMAN...
August 17, 2020
Bikerumor offering Sea Otter PLAY virtual booth design assistance
Bikerumor has partnered with Sea Otter Classic to offer exhibitors their creative, production and copywriting services for brands needing help getting their digital booth design completed. “With the Sea Otter Classic moving to a fully virtual expo in 2020, many brands are scrambling to convert their usual booth setup to...
August 17, 2020
High Five Events Moves Up on 2020 Inc. 5000 List of Fastest-Growing Companies
AUSTIN, Texas, August 17, 2020 -- Inc. magazine revealed that High Five Events is ranked 1853 on its 2020 Inc. 5000 list with an impressive growth rate of 229 percent. That represents a jump of 310 spots from the 2019 rankings. High Five Events debuted on the 2019 Inc. 5000 list...
August 15, 2020
Nike’s controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret
Research suggests the Vaporfly soles give runners more energetic efficiency: at least a 4% boost over shoes from competing brands. Some runners sponsored by other brands have worn the shoes, but blacked out the Nike logo and neon colors with marker so it isn't visible. Read more on Business Insider.
August 14, 2020
Riders hit by ‘icy ping pong balls’ as hailstorm descends on cycling’s Critérium du Dauphiné
The second stage of the race ended in chaos as riders were pelted by large hailstones, with riders running for cover, hit hard and some with painful welts on their backs and necks. Read more on CNN Sports.
August 14, 2020
The PEACEHEALTH APPLETREE MARATHON FESTIVAL transitions to a VIRTUAL race with a pre-marked course and so many upgrades that 2020 may be the BEST year ever!
Vancouver WA – Covid-19 is dealing out some pretty rotten apples, but Why Racing Events is using it as an opportunity to make their 2020 PEACEHEALTH APPLETREE Marathon Festival the best year ever. Although the race is transitioning to a virtual option, which means athletes aren’t able to race together,...
August 14, 2020
Sour Fish Events Introduces Gobbles’ Free Range 5K
NEW YORK - Sour Fish Events, organizers of the award-winning fall race known as Gourdy’s Pumpkin Run, has announced their newest virtual event, Gobbles’ Free Range 5K. With a fun and spunky turkey, who serves as the namesake of the Virtual Run, Gobbles’ Free Range 5K is a family friendly...
August 13, 2020
Mask Production: Protection for Runners Developed by Leading Brands
Runners are increasingly looking to add face masks to their run routine to keep themselves, their running partners and even passers-by safe during the pandemic. Brands across the sports spectrum have responded, with innovative and technical products that answer the call for safe, effective and stylish offerings. Read more on...
August 13, 2020
Are Neck Gaiters Really ‘the Worst’ COVID-19 Face Covering?
The easy up, easy down, flexible, outdoor exerciser’s BFF, the neck gaiter face covering, got lots of hate this week, after a Duke University study said that they are “worse than wearing no mask at all.” But is it really that ineffective? A new study took a closer look. Read...
August 13, 2020
Runner breaks European record, disqualified for wearing NEXT% shoes
Sondre Moen of Norway broke the European one hour track record, running over 21K in an hour and clocking 56:53 in the 20,000m en route, another national record. Unfortunately, the new World Athletics shoe rules had already taken effect, and the shoes he wore disqualified him, and his record did...
August 13, 2020
Asics Sales Drop 21.5 Percent In Half
Asics Corp. reported a loss in the six months ended June 30 as sales dropped 21.5%. In North America, sales were down 27.1% but online sales grew 151% in the region. Read more on SGBMedia.
August 13, 2020
Apple reportedly taking on Peloton, Nike with online exercise classes
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through a monthly subscription. The classes would stream on Apple products including iPhones, iPads, and Apple TVs. With the project codenamed "Seymour." Read more on Mashable.
August 13, 2020
iFit Connected Fitness Now Streaming Mindfulness and Self-Compassion Walking Series
(LOGAN, Utah) — iFit, the leader in connected fitness, invites members to explore personal growth with its six-part Mindfulness and Self-Compassion Walking Series. The series teaches practices to help improve sleep, increase body positivity and self-esteem, and cultivate powerful stress-management coping tools while iFit members walk on their treadmills. “Exercise...
August 13, 2020
CamelBak® Introduces The Redesigned Forge
PETALUMA, Calif. (August 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge®Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge consistently tops user reviews and product tests and we’re constantly asked by consumers when we...
August 13, 2020
Addaday recruits World Leaders in Sports Medicine, Physical Therapy and Coaching to fuel innovation and validate its technology
SANTA MONICA, Calif., Aug. 13, 2020 – Addaday, a global leader in injury prevention and connected recovery technology, today announced the formation of the Addaday Medical Advisory Board, a diverse team of world-renowned experts, to help the brand fuel its relentless innovation and bring category-leading technology to market that is...
August 13, 2020
ATRA Announces Virtual 25 Year Celebration
Colorado Springs, CO----- The American Trail Running Association (ATRA) will celebrate its 25th anniversary in 2021, and to honor this milestone, a three-tiered virtual event is planned. Runners around the globe can register and participate in a fun, virtual run challenge complete with leaderboards and weekly trail teasers to keep the...
August 13, 2020
Richmond Marathon to provide measured course at Dorey Park, Virginia Capital Trail from Nov. 7-Nov. 22
RICHMOND, VA – The 2020 Richmond Marathon, originally scheduled for Saturday, November 14, won’t be held as a traditional single-day event due to public health guidelines related to the COVID-19 pandemic, Sports Backers, the nonprofit event organizers, announced today. The event will instead offer an official course starting and finishing...
August 13, 2020
Virtual Participants Raise More Than $200,000 to Support People with Parkinson’s
Louisville, Colo. — Like so many people in 2020, we’re missing seeing all of our friends and supporters at summer cycling events like Ride the Rockies as well as at more everyday interactions like yoga classes, running groups, boxing classes, or walking around the block. For people with Parkinson’s and...
August 13, 2020
goodr Releases New Mach G Line of Aviator Sunglasses
Los Angeles, California - goodr stepped into the danger zone today by releasing the new Mach Gs line of sunglasses. These aviator frames - a first for the brand - have long been requested by followers and loose cannon pilots buzzing the company headquarters in Inglewood, CA. The seven stylish...
August 13, 2020
Riders around the world to unite and celebrate GFNY Day
NEW YORK CITY, August 13, 2020 – On GFNY Day, riders are encouraged to get out and share their ride this Sunday, August 16. Live broadcasts from various GFNY locations around the world aims to unite the GFNY community. GFNY Day is a day to celebrate GFNY and for riders...
August 12, 2020
Registration is Open for First-Ever Virtual 500 Festival mini-mini Kids’ Run
INDIANAPOLIS (August 12, 2020) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces registration is open for the first-ever virtual 500 Festival mini-mini kids’ run. Virtual mini-mini participants will complete their race distance whenever and...
August 12, 2020
ROUVY Announces New Subscription Price Plan and Limited Lifetime Offer!
ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage. In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...
August 12, 2020
IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding
KENT, Wash. ( August 12, 2020)— With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power and efficiency, the new IZIP eBikes use top of the line components including BOSCH batteries,...
August 12, 2020
Richard S. Caliguiri City of Pittsburgh Great Race Offers First-Ever One GREAT Challenge
PITTSBURGH, PA (August 12, 2020) – The first-ever virtual Richard S. Caliguiri City of Pittsburgh Great Race establishes the One GREAT Challenge, encouraging participants to run both the 5K and 10K distances. Participants challenging themselves to run both distances will earn three medals: a 5K finisher medal, 10K finisher medal,...
August 12, 2020
USA Triathlon Celebrates Multisport Community Through “Power Within” Campaign
COLORADO SPRINGS, Colo.—USA Triathlon today unveiled its Power Within campaign, a comprehensive marketing initiative designed to reposition the sport of triathlon by addressing its challenges head-on, galvanizing the multisport community and inspiring new audiences to engage. The campaign serves to empower triathletes of every level to be advocates for the...
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