August 1, 2025

Former World Champion Megan Romano Becomes First Female Athlete To Join Enhanced Games

Four-time world champion Megan Romano is the first female athlete and first American to join the Enhanced Games, the organization announced Friday. Romano, who represented the United States at the 2013 World Aquatics Championships and the 2012 Short Course World Championships, has not competed in the pool since the 2016 U.S. Olympic...

August 1, 2025

The Countdown Is On To The Life Time Leadville Trail 100 MTB Presented By Kenetik

Leadville, Colorado (August 1, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 Life Time Grand Prix roars back into action with the Life Time Leadville Trail 100 MTB presented by Kenetik on Saturday, August 9th, and it has been confirmed the race will be screened live in its entirety for the very first...

August 1, 2025

Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships

Edinburgh, UK (August 1, 2025) /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...

August 1, 2025

Hytro Secures Backing From Leading Sports Investment Groups Joined Capital and Skin In The Game

London (August 1, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the UK-based performance brand behind the world’s first wearable Blood Flow Restriction (BFR) product, has announced new backing from leading sports and human performance investors Joyned Capital and Skin In The Game. The investment accelerates Hytro’s expansion plans in elite sport and...

August 1, 2025

Physically Educated Season Two Debuts with Movemint as Launch Partner

San Francisco, CA (August 1, 2025) /ENDURANCE SPORTSWIRE/ - Movemint, the modern platform transforming athletic events, is proud to sponsor the launch of Season Two of the Physically Educated podcast. Physically Educated explores the people and stories reshaping sport - through conversations on culture, movement, and the athletes redefining the...

August 1, 2025

BMW Dallas Marathon Unveils New Logo and Merchandise

***Media Alert*** DALLAS, TX – (Aug. 1, 2025) /ENDURANCE SPORTSWIRE/ -  The BMW Dallas Marathon is proud to unveil a bold new logo and refreshed merchandise collection ahead of its highly anticipated 2025 race weekend, taking place December 12–14. The updated visual identity reflects the organization’s evolution as a premier...

July 31, 2025

Nester Hosiery Acquires Assets of Fox River Mills

July 31, 2025 – Mount Airy, NC /ENDURANCE SPORTSWIRE/ - Nester Hosiery, LLC, a leading U.S. manufacturer of premium socks and accessory footwear, announced today that it has acquired the majority of assets of Fox River Mills, a heritage sock manufacturer based in Osage, Iowa. Following the transaction, Fox River...

July 31, 2025

Trump revives the Presidential Fitness Test, a rite of passage for schoolchildren for decades

President Donald Trump on Thursday reestablished the Presidential Fitness Test for American children, a fixture of public schools for decades that gauged young people’s health and athleticism with 1-mile runs, sit-ups and stretching exercises. In the test, children had to run and perform situps, pullups or pushups and a sit-and-reach...

July 31, 2025

Fleet Feet Opens New Store in Panama City, Florida

PANAMA CITY, Fla., and CARRBORO, N.C. (July 31, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of run specialty stores, will open its newest storefront in Panama City, Florida. Located in the SweetBay Town Center at 950 Promenade St., the store becomes the second Fleet Feet location owned...

July 31, 2025

Supertri’s first-ever Toronto double-header marks a historic weekend for triathlon in Canada!

July 31, 2025 /ENDURANCE SPORTSWIRE/ - Supertri kicked off its 2025 season in Toronto this past weekend, delivering two days of high-intensity swimming, biking, and running to redefine triathlon in Canada. Energizing the city on Saturday, the world’s top triathletes and Olympic champions competed in the elite Supertri League race, followed...