February 2, 2026

Strava’s 30 New Job Listings and What They Tell Us About IPO Preparation

Strava’s preparations for an IPO were leaked through FT.com, with reports suggesting a $3 billion valuation. The company is now locking in readiness for the big day and structuring for growth and sustained scrutiny afterwards. Strava rarely signals its strategy directly. Feature launches are incremental, messaging is cautious, and acquisitions...

February 2, 2026

Nike ACG Formally Announces Performance-focused Relaunch

The Swoosh is now making it formally known: ACG is getting a relaunch. A sharper focus on outdoor performance defines the new era of Nike ACG, the company announced Monday. Trail running, hiking and exploration will be the primary area of focus, with the Nike Trail line transitioning to ACG as part of the...

February 2, 2026

BRANWYN Named to The Lead’s Foremost 50 List

Bend, OR (February 2, 2026) /ENDURANCE SPORTSWIRE/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries. Curated by The Lead, a research-driven media company,...

February 2, 2026

RunSignup’s Annual RaceTrends Report Shows Per-Race Participation Growth of 5%

Moorestown, NJ (February 2, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading technology solution for U.S. endurance events, has released its Annual RaceTrends Report, providing an appraisal of the state of the endurance industry. While growth has slowed from the rapid rise following COVID lows, races continued to see increasing participation...

February 2, 2026

Record-Breaking Sell-Out: 26,000 Attendees to Take on the UK’s Largest 10K at the 2026 Cancer Research UK London Winter Run

London, UK (February 2, 2026) /ENDURANCE SPORTSWIRE/ - Excitement is building as thousands of runners prepare to take to the streets of the capital for the 2026 Cancer Research UK London Winter Run, the UK's largest 10K, on Sunday 15 February 2026. Organisers have officially confirmed a record-breaking total of 26,000...

February 2, 2026

Verge Renews Partnership with Hot Tubes Development Cycling Team

NEW YORK (February 2, 2026) /ENDURANCE SPORTSWIRE/ — Verge, the innovative leader in custom cycling apparel, is proud to announce the renewal of its partnership with the Hot Tubes Development Cycling Team, North America’s longest-running and most successful U19 development program. With more than 130 U.S. national titles and over a...

February 2, 2026

Best Bike Split and EF Education-EasyPost Partner for the 2026 Season

Austin, TX (February 2, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and EF Education-EasyPost have announced that they will renew their partnership for the 2026 season with Best Bike Split...

February 2, 2026

Wildflower Experience Partners with Zoot Sports

Paso Robles, CA — February 2, 2026 /ENDURANCE SPORTSWIRE/ - The iconic Wildflower Experience is thrilled to announce a new multi-year partnership with Zoot Sports, naming the premier endurance brand as the Official Custom Apparel Sponsor for the 2026 Wildflower Experience. This partnership was born not in a boardroom—but on the ground at...

February 2, 2026

Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner

Boston, MA (February 2, 2026) /ENDURANCE SPORTSWIRE/  — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel. Pressio will serve as the Official Licensed Custom Teamwear of Spartan and Tough Mudder, offering...

February 2, 2026

Big Apple Triathlon Registration is open NOW

New York — February 2 /ENDURANCE SPORTSWIRE/ - Registration for the highly anticipated Big Apple Triathlon on October 10, 2026, has officially opened Monday 12:00 AM EST. After a 24‑hour Early Access Window reserved for clubs, teams, colleges, and early subscribers, general registration is now available to the public. The...