September 4, 2025

BibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins

[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...

September 4, 2025

Specialized closing Innovation Center in Auburn, California

Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration. Bicycle Retailer

September 3, 2025

The World’s Most Luxurious Surfing Event Is Just About to Kick Off

Among surf locations there’s one that stands out among the rest, especially when it comes to pure luxury: the Four Seasons Maldives Surfing Champions Trophy. The event runs from September 4-11 at Sultans, one of the Maldives’ premier breaks. The contest organizers brand it as the “world’s most luxurious surfing...

September 3, 2025

Adidas Just Dropped What Could Be Its Most Disruptive Trainer of the Year. It’s Not a Super Shoe

The Adidas Treadflow is the world’s first running shoe designed specifically for how millions of people train. And once you find out what that means, you’ll probably be shocked that no brand has done it before. GEAR PATROL

September 3, 2025

OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science

HICKORY, NC, UNITED STATES (September 3, 2025) /ENDURANCE SPORTSWIRE/ - OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new...

September 3, 2025

Pelotan completes funding round and launches in USA

Performance sunscreen brand Pelotan has successfully completed an investment round backed by athletes and launched in the USA this summer. The expansion comes off the back of strong reported growth for the brand – nearing 100% year-on-year and the successful close of a £250,000 investment. ENDURANCE.BIZ

September 3, 2025

Fittest launches new well.being editorial platform

The new digital platform, called well.being, will cover performance sport, hybrid culture, nutrition, recovery, health tech, lifestyle, and the wider wellness economy. According to the company, it will combine reporting, longform features, and multimedia storytelling. ENDURANCE.BIZ

September 3, 2025

Polar Loop arrives as a screenless fitness tracker with no subscription

The all-new wearable is essentially a slightly tweaked, consumer-facing version of last year’s B2B Polar 360 tracker—and, crucially, arrives without a subscription fee. Instead, the Finnish brand is making Loop available for pre-order at $199.99/£149.50 ahead of its 10 September shipping. WAREABLE

September 3, 2025

The Otway Odyssey & Great Otway Gravel Grind Turn 20 To Kick Start The 2026 Gran Fondo World Tour Calendar

Forrest, Victoria (September 3, 2025) /ENDURANCE SPORTSWIRE/ – 28 February & 1 March 2026 will mark a historic milestone in Australian cycling: the 20th Anniversary Edition of the Otway Odyssey, one of the most legendary and respected off-road events in the world. Since its inception in 2006, the Odyssey has...

September 3, 2025

Walmart brings newest interactive experience, Walmart Delivers, to 2XU Long Beach Marathon

LONG BEACH, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ - Motiv Sports today announced a new partnership with Walmart as the Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, set to take place the weekend of October 4–5. As part of the collaboration, Walmart Delivers - the...