Wildflower Experience Partners with Zoot Sports

February 2, 2026

Official Custom Apparel Sponsor for 2026 Event

Paso Robles, CA — February 2, 2026 /ENDURANCE SPORTSWIRE/ – The iconic Wildflower Experience is thrilled to announce a new multi-year partnership with Zoot Sports, naming the premier endurance brand as the Official Custom Apparel Sponsor for the 2026 Wildflower Experience.

This partnership was born not in a boardroom—but on the ground at Wildflower.

After an unforgettable 2025 event filled with big energy, bold personalities, and a community that races as hard as it celebrates, Zoot Sports knew Wildflower wasn’t just another race. It was a vibe. A culture. An experience worth being part of in a bigger way.

Both brands share a deep belief in putting athletes first, creating moments that feel personal and memorable, and never taking themselves too seriously—while still delivering elite performance. Together, Wildflower and Zoot are excited to bring that shared spirit to life through custom apparel, immersive onsite activations, and gear that reflects the fun, festive soul of this legendary event.

As part of the partnership, Zoot Sports will design and produce an all-new line of custom Wildflower-branded jerseys, race suits, and other athletic gear—all created to capture the festival’s unmistakable energy and outdoor spirit.

Custom Gear Designed for the Wildflower Community.

Zoot Sports will introduce a full range of exclusive apparel offerings, including:

• Custom Wildflower Cycle Jerseys & Race apparel: High-performance designs built for triathletes, runners, cyclists, and outdoor enthusiasts.
• Limited-Edition VIP Jersey: Exclusive pieces available only to VIP athletes and supporters, featuring premium materials, bold graphics, and the signature Wildflower aesthetic ability to customized with your name so you feel like a legend crossing the epic Wildflower finish line.
• Team & Club Branded Gear: Fully customizable Wildflower × Zoot apparel for tri clubs, running groups, and organizations participating in the 2026 event.
• Collegiate Team Collections: Special edition collegiate kits to help teams show their championship spirit on and off the course.
• Additional Wildflower Vibe Merchandise: Fun, colorful pieces inspired by the festival culture—perfect for athletes, spectators, and fans looking to bring the Wildflower spirit home. Shop online at Zootsports.com in their Limited-Edition Section for Wildflower-specific items

Together, Wildflower and Zoot aim to ensure athletes have a memorable race experience and feel part of an iconic legacy.

A Partnership Built on Shared Values

“We’re incredibly excited to welcome Zoot Sports as our Custom Apparel Sponsor,” said Colleen Bousman, Owner and Race Director of the Wildflower Experience. “Zoot’s creativity, innovation, and athlete-driven approach align perfectly with Wildflower’s mission. Their company culture matches our event—fun, inclusive, bold, and always focused on the athlete experience. This partnership allows us to elevate what athletes see, wear, and feel throughout race weekend.”

“Wildflower is legendary in the endurance world, and we’re honored to collaborate with an event that celebrates passion, adventure, and inclusivity,” said Dave Thile, Custom Sales Manager “From the moment we were onsite last year, we felt the energy, the community, and the joy that makes this event so special. We had such an amazing time that we knew we wanted to be part of it in a bigger way. We can’t wait for athletes to experience the new Wildflower collections we’ve designed especially for this partnership.”

Custom Pre-Orders now available.

Athletes, clubs, and collegiate teams are now to place pre-orders for the Wildflower × Zoot collections beginning in January 2026. Full product reveals will continue rolling out across Wildflower and Zoot digital channels in the coming months.

About Wildflower Experience

The Wildflower Experience is one of the most celebrated multisport festivals on the planet, blending world-class racing with outdoor adventure, music, yoga, camping, wellness, and an unmatched community atmosphere. Returning May 1–3, 2026, Wildflower continues to define the spirit of endurance sports.

About Zoot Sports

Founded in Kona, Hawaii, Zoot Sports is a global leader in triathlon, endurance apparel, and custom team gear. With a focus on innovation, comfort, and performance, Zoot is trusted by athletes at every level—from first-time triathletes to world champions.

Media Contact:

Colleen Bousman o: 805.242.3111 c: 831.601.9979
Email: media@wildflowerexperience.com
Website: wildflowerexperience.com