Showcased News

September 3, 2025

OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science

HICKORY, NC, UNITED STATES (September 3, 2025) /ENDURANCE SPORTSWIRE/ - OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new...

September 3, 2025

Pelotan completes funding round and launches in USA

Performance sunscreen brand Pelotan has successfully completed an investment round backed by athletes and launched in the USA this summer. The expansion comes off the back of strong reported growth for the brand – nearing 100% year-on-year and the successful close of a £250,000 investment. ENDURANCE.BIZ

September 3, 2025

Fittest launches new well.being editorial platform

The new digital platform, called well.being, will cover performance sport, hybrid culture, nutrition, recovery, health tech, lifestyle, and the wider wellness economy. According to the company, it will combine reporting, longform features, and multimedia storytelling. ENDURANCE.BIZ

September 3, 2025

Polar Loop arrives as a screenless fitness tracker with no subscription

The all-new wearable is essentially a slightly tweaked, consumer-facing version of last year’s B2B Polar 360 tracker—and, crucially, arrives without a subscription fee. Instead, the Finnish brand is making Loop available for pre-order at $199.99/£149.50 ahead of its 10 September shipping. WAREABLE

September 3, 2025

The Otway Odyssey & Great Otway Gravel Grind Turn 20 To Kick Start The 2026 Gran Fondo World Tour Calendar

Forrest, Victoria (September 3, 2025) /ENDURANCE SPORTSWIRE/ – 28 February & 1 March 2026 will mark a historic milestone in Australian cycling: the 20th Anniversary Edition of the Otway Odyssey, one of the most legendary and respected off-road events in the world. Since its inception in 2006, the Odyssey has...

September 3, 2025

Walmart brings newest interactive experience, Walmart Delivers, to 2XU Long Beach Marathon

LONG BEACH, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ - Motiv Sports today announced a new partnership with Walmart as the Official Sponsor of the 2025 2XU Long Beach Marathon and Half Marathon, set to take place the weekend of October 4–5. As part of the collaboration, Walmart Delivers - the...

September 3, 2025

Formula Fixed Cycling Brings Fast and Viral Racing to the Bay Area for its Western Qualifiers

San Francisco, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ – Formula Fixed (www.formulafixed.com), the bold new cycling format at the crossroads of sports, gaming, and entertainment, is bringing its Western Qualifiers to the Bay Area later this month. Inspired by the raw intensity of fixed-gear street racing and the modern reinvention...

September 3, 2025

Three-Time Champion Ben Flanagan Raises Over $24,000 as Charity Chaser at ASICS Falmouth Road Race

FALMOUTH, Mass. (September 3, 2015) /ENDURANCE SPORTSWIRE/ – At the ASICS Falmouth Road Race on Aug. 17, three-time Falmouth Road Race champion Ben Flanagan toed the start line from a unique position. Starting at the very back of the pack, Flanagan opted to be the last runner across the start...

September 3, 2025

H2O Audio Launches SONAR 2 PRO Waterproof Headphones

SAN DIEGO, Calif. (September 3, 2025) /ENDURANCE SPORTSWIRE/ – H2O Audio, the pioneer in waterproof audio innovation, announces the launch of the SONAR 2 PRO, the next evolution in underwater listening. Engineered for swimmers, triathletes, and water-sports enthusiasts, SONAR 2 PRO features a slimmer design, upgraded audio, and intuitive controls...

September 3, 2025

FindMyMarathon.com Launches Annual Boston Marathon Cut-off Time Prediction Contest

September 3, 2025 /ENDURANCE SPORTSWIRE/ - FindMyMarathon.com, the leading online resource for marathoners, has announced the launch of its yearly Boston Marathon Cut-off Time Prediction Contest. The competition, now open for submissions, invites runners and running enthusiasts to predict the qualifying cut-off time for the 2026 Boston Marathon. Known for its comprehensive...