News Topics
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January 6, 2026
Under Armour Launches Fitness Cruise Amid High Demand for Wellness Travel
The activewear giant is partnering with StarCruises to launch a workout-driven cruise experience, following in the footsteps of Hyrox With not even a week into 2026, wellness tourism is already expanding beyond yoga retreats and luxury resorts, with Under Armour the latest brand to take fitness and recovery offshore. The activewear...
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January 6, 2026
The Richest Pro Triathletes of 2025
Prize money remains a key component of how athletes earn a living from the sport, though additional revenue streams, such as sponsorships, appearance fees, and federation stipends, are difficult to quantify. However, athletes with the best race results are typically best positioned to secure further commercial opportunities. The figures presented...
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January 6, 2026
MyWhoosh is offering real Bitcoin prizes to riders in it’s latest virtual challenge
MyWhoosh, the free-to-use virtual cycling app based out of the UAE, has launched a new monthly challenge today named the MyWhoosh Treasure Hunt. This is a virtual cycling event that's a little bit different, as it seems the brand is offering actual Cryptocurrency as a prize for winning riders. The...
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January 6, 2026
Why Some People Put on More Muscle Than Others
I have a runner friend who claims he has to avoid doing too many push-ups, otherwise he starts to bulk up so much that it interferes with his running. It’s hard to understate how annoying I find this. I also have trouble believing it, to be honest, as someone who...
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January 6, 2026
ASSOS named official technical apparel partner of EF Pro Cycling
EF Pro Cycling has entered a new era by announcing ASSOS of Switzerland as its official technical apparel partner, effective from 1 January 2026. The multi–year agreement covers the men’s (EF Education–EasyPost), women’s (EF Education–Oatly), and development (EF Education–Aevolo) squads. The partnership marks a strategic shift for the American team as they...
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January 6, 2026
Velo-ce acquires titanium bike brand Van Nicholas from Accell
Velo-ce has acquired titanium bike brand Van Nicholas from Accell. The acquisition forms part of Velo-ce’s strategy to expand into the premium adventure and travel bicycle segment. Integration efforts will focus on strengthening Van Nicholas’s presence in adventure cycling, long-distance touring and travel. Anton Nijhuis, Business Developer at Velo-ce, said:...
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January 6, 2026
TransRockies Race Series Expands North American Footprint with New Cycling Destinations for 2026
Calgary, AB (January 6, 2026) /ENDURANCE SPORTSWIRE/— The TransRockies Race Series, one of North America’s most trusted names in endurance event production, is expanding its cycling footprint with three new marquee U.S. events and an elevated calendar for 2026. From the desert mesas of Colorado to the high-alpine trails of...
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January 6, 2026
Magic Race Swag Redefines the Finish Line_ Turning Race Gear into a Viral Marketing Engine
DONGGUAN (January 6, 2026) /ENDURANCE SPORTSWIRE/ – In a strategic move to address the growing challenge of participant retention and sponsorship value, the team behind the innovative X T-shirt and X Medals brands has announced a comprehensive consolidation and rebrand. Introducing Magic Race Swag, the industry’s first "Interactive Experience Partner"...
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January 6, 2026
STOKE Footwear Launches To Celebrate The 65 Million All-American Guys Forgotten By Athletic Footwear
New Hampshire (January 6, 2025) /ENDURANCE SPORTSWIRE/ - Today marks the official launch of STOKE Footwear, a new casual-lifestyle brand founded by footwear veteran Rick Blackshaw, built to serve the 65 million all-American guys overlooked by today’s athletic footwear giants. The brand’s website is now live at stokeshoes.com, and STOKE...
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January 6, 2026
Race Director University Relaunches in 2026 with Online Certification Platform and New Mobile App
DeKalb, Ill. (January 6, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the first national certification program for race directors in the United States, has announced its 2026 relaunch featuring an entirely online certification platform, interactive learning tools, and a new mobile app that allows race directors to complete their...
