February 10, 2026

Nominations Open for the Best Running Stores of 2026 Awards Program

PORTLAND, Maine (February 10, 2026) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is now accepting nominations for the 2026 Best Running Stores awards program. This yearly program celebrates U.S.-based run specialty stores who are leaders in both the running industry and their communities;...

February 10, 2026

DEKA, The Global Fitness Racing Brand Announces Eexpansion Into Switzerland

GENEVA (February 10, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Switzerland. Under the expert leadership of the Gorilla Corporation team, DEKA Switzerland joins a rapidly growing global network, including established markets...

February 10, 2026

Verge Returns as Official Leader Jersey Sponsor of the Tucson Bicycle Classic for 2026

NEW YORK (February 10, 2026) /ENDURANCE SPORTSWIRE/ — Verge, a leading innovator in custom cycling apparel, will once again partner with the Tucson Bicycle Classic for the 2026 edition of the race. As part of the collaboration, Verge will supply the official leader jerseys awarded to the top riders in...

February 10, 2026

Supertri and TriDot Partner to Help Grow Triathlon and Power Performance

TriDot will be Supertri’s Official Training Platform, making it easier for athletes to train more effectively for Supertri events and claim exclusive benefits TriDot will be the presenting partner of Supertri’s expanded first-timer programme and offer greater support for novice athletes, with a target to bring 10,000 new entrants into...

February 10, 2026

Ascension Seton Austin Marathon Marks 35th Anniversary With Record Participation

AUSTIN, Texas (February 10, 2026) /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon and 5K returns to downtown Austin on Sunday, February 15, 2026, celebrating its 35th anniversary with record-breaking participation and a full slate of race-week events that bring runners, spectators and volunteers together over Presidents Day...

February 10, 2026

Belgian Waffle Ride Announces Capriroso as Official Performance & Longevity Partner

San Diego, CA /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new partnership with Capriroso, naming the platform the Official Performance & Longevity Partner of the BWR. And to make this partnership real for the people who actually...

February 10, 2026

Hi-Tec Catalina Island Marathon Sells Out in Record Time Ahead of 48th Anniversary

AVALON, Calif. (February 10, 2026) /ENDURANCE SPORTSWIRE/ – The 48th annual Hi-Tec Catalina Island Marathon, California’s oldest trail marathon, has sold out its marathon field ahead of its event on March 14. The sell-out race is a part of the Run Catalina Race Series, and follows the also sold-out Avalon...

February 10, 2026

10,000 Hours: Why Experience Alone Isn’t Enough for Today’s Race Director

DeKALB, Ill. (February 10, 2026) /ENDURANCE SPORTSWIRE/ – In medicine, you can’t call yourself a doctor without board certification. In law, you can’t practice without passing the bar. In aviation, you don’t fly without a license. But in endurance event management — an industry responsible for the safety of more...

February 10, 2026

Northside Hospital Introduced as Title Partner of Peachtree Road Race

ATLANTA (February 10, 2026) /ENDURANCE SPORTSWIRE/ – For the first time in 50 years, the Peachtree Road Race will welcome a new title partner. Today, Atlanta Track Club announced Northside Hospital as the naming rights partner for its premiere running and walking event and The Atlanta Journal-Constitution as its official...

February 10, 2026

REIGN Total Body Fuel Launches Bold New Watermelon Sour Gummy Flavor and Congratulates DeMarcus Lawrence on His Big Win

CORONA, CA (February 10, 2026) /ENDURANCE SPORTSWIRE/ - REIGN Total Body Fuel, the ultimate performance beverage created by Monster Energy, is expanding its bold flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance. Designed for athletes and those who want...