Showcased News

January 13, 2020

26th Annual 3M Half Marathon Ready to Run Austin’s Roads

Thousands will chase their 13.1-mile PR on one of the country’s fastest half marathon courses AUSTIN, Texas, January 13, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, is putting the final touches on the 3M Half Marathon presented by Under...

January 13, 2020

iTAB announce new partnership with international cross-country ski competition, Gatineau Loppet.

iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet- to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of all ages and levels, come together on the trails of the enormous 36,000-hectare Gatineau Park in...

January 13, 2020

UltrAspire Celebrates Massive Growth in 2019

The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been in the industry designing and introducing new concepts since before 1985 when he launched Ultimate...

January 10, 2020

Nine Host Venues Selected for 2020 Larry H. Miller Tour of Utah

Only UCI ProSeries Stage Race in North America Features Overall Start at Herriman City on Aug. 3 and Overall Finish at Park City on Aug. 9 SALT LAKE CITY (January 10, 2020) – Nine venues and communities will host the Larry H. Miller Tour of Utah men’s professional cycling stage...

January 10, 2020

Need a little help creating your brand’s Content Marketing Strategy?

Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking off the content marketing conference with a complete “how to” presentation by StoryFuel founder, Melanie Deziel....

January 10, 2020

Barebells Functional Foods™ Introduces Premium Protein Bars in the United States

Multiple Regions Launch Rich-in-Protein Snack LOS ANGELES - Barebells Functional Foods™  – the leading high-in-protein, no added sugar* protein bar brand – announced today that four flavors will launch in the United States. Currently present in over 35 markets worldwide, the brand has extended into the U.S. to satisfy the...

January 10, 2020

High Peaks Plant-Based Sausage Announces Launch in the United States

Premium, Vegan Sausage Brand Enters US Market to Meet Increased Demand For Meat Alternatives Cohoes, NY (January 10, 2020) — High Peaks – the premium, all natural and plant-based sausage brand – announced today that it has launched in the United States to meet increased demand for meat alternatives. The...

January 10, 2020

Frankie Andreu joins Tour of Southern Highlands’ team as 2020 race announcer

ToSH2020 Welcomes Frankie Andreu Woodstock, GA (Jan, 2020) The Tour of Southern Highlands (ToSH), welcomes Frankie Andreu as the 2020 Race Announcer. Andreu is a ’96 Olympian, and 13-time Grand Tour rider, including 9 Tours de France. The Tour of Southern Highlands, is the best early season stage race on...

January 10, 2020

Orange Mud announces new Director of Sales and Marketing

Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager for the past two years. He will be tasked with growing the company’s footprint in the...

January 9, 2020

The State of Ultra Running 2020 reveals findings

The study, undertaken by run shoe review site RunRepeat in collaboration with the International Association of Ultrarunners (IAU), explores the trends in ultra running over the last 23 years. Impressively, they analyzed 5,010,730 results from 15,451 ultra running events, making this the largest study ever done on the sport. Read the...

January 9, 2020

How Target could rival Nike and Adidas with its new athletic brand

Target has big ambitions in the athletic space. The chain today announced the launch of All in Motion, a private-label athletic and sporting goods brand — and it says the label could do $1 billion in sales in its first year. The size-inclusive brand launches this month with men’s, women’s and children’s...

January 9, 2020

Fitness device upstart takes on Apple, Peloton, Fitbit at CES 2020

China-based Huami (HMI) already has set its sights on being the innovation leader in the wearable fitness device market. Now the ambitious company, little known in the U.S., is making a splash at CES 2020 with a lineup of impressive new contraptions, and not all of them wearable. Not familiar with the...

January 9, 2020

Full Circle Coaching Announces Ultimate Tri Camp 2020

10thAnniversary – Triathlon Training Camp for All Levels Miami, Florida, January 9, 2020 - Coach Erinne Guthrie (USAT Level II Triathlon Coach since 1999) of Full Circle Coaching LLC, and staff present their 10th annual Ultimate Tri Camp, a 5-day event guaranteed to improve your triathlon physical and mental limits. It’s...

January 9, 2020

USA Triathlon Partners with Human Performance Experts Amp Human

Flagship product, PR Lotion, assists in recovery and performance for endurance athletes of all levels COLORADO SPRINGS, Colo.— USA Triathlon today announced a three-year partnership with Amp Human, an industry-leading biotechnology company dedicated to helping athletes reach their maximum potential. Amp Human will support members of the U.S. National Team...

January 9, 2020

HydraPak to Support Cupless Racing at Big Sur Marathon

The Northern California-based hydration innovator aims to further the organization’s sustainability initiatives Carmel, CA (January 9, 2020)  – With over a decade of uninterrupted designation as a zero-waste event organization, the Big Sur Marathon Foundation (BSMF) is excited to announce a partnership with HydraPak as their official reusable hydration gear...

January 9, 2020

3M Half Marathon and GU Energy Labs Forge Two-Year Partnership

GU is 3M Half Marathon’s Official Energy Gel and Chew AUSTIN, Texas, January 9, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, names GU Energy Labs (GU) as the Official Energy Gel and Chew of the 2020 3M Half Marathon...

January 9, 2020

Ukrop’s Monument Avenue 10k Unveils Winning Design in Participant T-Shirt Contest

Annual media day event includes several special announcements for 2020 race RICHMOND, VA – Sports Backers and the Ukrop’s Monument Avenue 10k presented by Kroger announced the winning design in their first-ever 10k participant shirt voting contest at their annual 10k Media Day gathering at Ukrop’s Homestyle Foods on January...

January 9, 2020

2020 Hand & Stone Women’s Philadelphia Triathlon sells out in 5 days!

1,600 women signed up for July 12th event in Fairmount Park Hand & Stone Massage & Facial Spa renew commitment through 2022 Cape May, NJ (January 9th, 2020) - The 3rd Annual Hand & Stone Women’s Philadelphia Triathlon, July 11-12th, 2020, continues its successful growth by selling out in 5 days, with 1,600...

January 9, 2020

Austin Marathon Announces Sizzling Sponsorship with Tacodeli

Agreement makes Tacodeli the Official Taco of the Austin Marathon AUSTIN, Texas, January 9, 2020 - The Ascension Seton Austin Marathon presented by Under Armour has agreed to a partnership with another Austin original, Tacodeli. They are now the Official Taco of the Austin Marathon. The Tacodeli Catering Team will...

January 8, 2020

The female ultra-athletes leading the field

From swimming the Channel four times to outrunning every man, The Guardian reports on the women at the top of their game.

January 8, 2020

Texas Christian University Adds Women’s Triathlon as a Varsity Sport

TCU is the second Power Five Conference school and seventh at the NCAA Division I level to add the sport COLORADO SPRINGS, Colo.— USA Triathlon today announced that Texas Christian University in Fort Worth, Texas, has added women’s triathlon as a varsity sport following a unanimous decision by the Intercollegiate...

January 8, 2020

Salming Sports Chooses Big Run Media To Manage Digital Marketing Efforts In North America

BALTIMORE, Md. - Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear and apparel company catering to a diverse array of sports around the globe, with North...

January 8, 2020

Iconic Carlsbad 5000 Selects Events.com as its Official Technology Partner

Events.com will provide registration, marketing and event technology to the ‘World’s Fastest 5K’ LA JOLLA, CA (January 8, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Carlsbad 5000, an annual road race that attracts runners from around the world, has selected Events.com as its...

January 8, 2020

Houston Marathon Committee Announces 2020 Elite Athlete Fields

HOUSTON (January 8, 2020) – The Houston Marathon Committee (HMC) announced yesterday a stellar elite field for the forty-eighth running of the Chevron Houston Marathon and the eighteenth Aramco Houston Half Marathon events taking place Jan. 19, 2020. For the first year ever in HMC history, both the Chevron Houston...

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

Learn the best tactics, formats & strategies from top brands, marketers & media “Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC,...