February 28, 2023

MOTTIV Training App Reduces Subscription Fee by 65%

VANCOUVER, CANADA /ENDURANCE SPORTSWIRE/ - MOTTIV, an athlete-run company dedicated to ensuring endurance sports and the transformations they bring are accessible to everyone, today launched MOTTIV 2.0, an all-encompassing training and motivation app for runners at every level. After extensive beta testing, new functions have been added including an athlete...

February 28, 2023

Yamaha Bicycles Adds Northwest Regional Field Sales and Marketing Rep

CYPRESS, Calif. /ENDURANCE SPORTSWIRE/ - Yamaha Bicycles continues its field sales and marketing team growth, most recently adding Nate Espinosa as the new representative for the northwest region of the United States. Espinosa, who has spent a lifetime in the bike industry with over two decades of retail, race mechanic...

February 28, 2023

Supersapiens Announces Partnership with ZAAF Cycling Team

Atlanta – 28 February 2023 /ENDURANCE SPORTSWIRE/ – Supersapiens and ZAAF Cycling Team proudly announce a partnership for the 2023 season. New to the pro peloton, ZAAF Cycling Team boasts Audrey Ragot Cordon, Nikola Noskova, and Maggie Coles Lyster as standout riders. The Spanish-registered team kicked off the 2023 season in...

February 28, 2023

Enabled Tracking to Provide Live GPS Tracking for the 2023 Endurance Hunter Trail Race

/ENDURANCE SPORTSWIRE/ Front Royal, VA - Enabled Tracking will be providing tracking for the Endurance Hunter Trail Run for the third year in a row. After expanding from tracking just the 100-mile distance in 2021, Enabled Tracking will provide tracking for the 100-mile and 100K distances in 2023, as they...

February 28, 2023

Cindy Abrami Promoted to Partner at UESCA

Highlands Ranch, CO – February 28, 2023 /ENDURANCE SPORTSWIRE/ UESCA is pleased to announce that Cindy Abrami has been promoted to equity partner. Having been with UESCA as the Director of Operations since 2020, Cindy will now oversee the development of products and services. In addition to Cindy’s strong business...

February 28, 2023

Tifosi Optics Launches Rail XC with Updated Fit and Lens Tech

Watkinsville, GA (February 28, 2023) /ENDURANCE SPORTSWIRE/ Tifosi Optics, the #1 selling brand of cycling eyewear in the United States, is excited to announce the newest style in its best-selling Rail series: The Rail XC. Since launching in March 2022, Tifosi’s Rail has become the brand’s most popular sport sunglass....

February 27, 2023

USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...

February 27, 2023

Registration Opens on Feb. 28 for the 2023 Richard S. Caliguiri City of Pittsburgh Great Race, Scheduled for Sept. 23-24

PITTSBURGH, PA (Feb. 27, 2023) /ENDURANCE SPORTSWIRE/ Registration for the 46th annual Richard S. Caliguiri City of Pittsburgh Great Race presented by Highmark Blue Cross Blue Shield and 28th annual Dollar Bank Junior Great Race will open on Tuesday, Feb. 28 at 10 a.m. More than 10,000 are expected to...

February 27, 2023

Exercise Is Top Treatment for Depression, Anxiety: Study

People in a study who engaged in physical activity routines for up to 12 weeks were 1.5 times more likely to see improvement in depression, anxiety, or psychological distress compared to people who were treated with therapy or leading medications. The findings should encourage medical providers to look to physical...

February 27, 2023

Athletic Brewing and Super Coffee Create World’s First Pre-Workout Brew

MILFORD, Conn. and SAN DIEGO (February 27, 2023) – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has teamed up with Austin-based Super Coffee, the third-largest bottled coffee brand in the U.S., on the world’s first pre-workout brew. Called Suped Up, the new non-alcoholic beer was inspired by...