February 9, 2026

Milwaukee Marathon Announces Milwaukee Journal Sentinel As Title Sponsor

Milwaukee, WI (February 9, 2026) /ENDURANCE SPORTSWIRE/ — USA TODAY NETWORK Ventures, part of USA TODAY Co., Inc. (NYSE: TDAY) announced that the Milwaukee Journal Sentinel is now the title sponsor of the city’s marquee spring running weekend, renamed the Journal Sentinel Milwaukee Marathon. The 2026 race weekend features a Marathon and...

February 9, 2026

HydraPak Inks Three-Year Partnership with Western States 100 Mile Endurance Run as Official Hydration System Partner

Oakland, CA (February 9, 2026) /ENDURANCE SPORTSWIRE/ – HydraPak, the global leader in high-performance hydration solutions, has been named the Official Hydration System Partner for the 2026 Western States 100 Mile Endurance Run (WSER), the world’s oldest 100-mile trail race. The partnership will support the 53rd running of the iconic...

February 9, 2026

Cigna Healthcare Returns as Title Sponsor of the Denver Colfax Marathon

Denver, CO (February 9, 2026) /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon is thrilled to announce that Cigna Healthcare has renewed its title sponsorship for the 2026 race season. As the marathon marks its 20th year, a significant milestone celebrating two decades of promoting health and community engagement, this partnership...

February 9, 2026

TRUBAR: Protein Bar Brand Acquired By ETi Gıda For $173 Million Cash

TRUBAR, a fast-growing protein bar brand known for dessert-inspired flavors and clean ingredients, has been acquired by Turkey-based snack company ETi Gıda in an all-cash deal valued at $173 million. ETi Gıda acquired 100% of TRUBAR with no earn-out, according to the companies. The transaction positions TRUBAR to scale further...

February 9, 2026

Ultrarunner and World Record Holder Camille Herron Receives Support from the Sport & Rights Alliance While Advancing Athlete Safety and Integrity

Tucson, Arizona (February 9, 2026) /ENDURANCE SPORTSWIRE/ – Ultrarunner and sports integrity advocate Camille Herron has received support through the Sport & Rights Alliance Emergency Fund, a program created to assist individuals impacted by violence in the context of sport by providing access to legal, emotional, physical, or digital support...

February 8, 2026

‘Night owls’ may have worse heart health — but why?

Some people hit their stride in the morning, while others feel most awake and productive at night. But a growing body of evidence suggests that being part of the latter group, the "night owls," could be linked to poorer heart health. Now, a large study published Jan. 28 in the Journal...

February 8, 2026

Hollywood bidding war erupts over Lance Armstrong biopic with Austin Butler set to play cycling’s most polarising figure

A major Hollywood bidding war has broken out around a biopic of Lance Armstrong, underlining how powerfully the most controversial name in cycling history still resonates far beyond the sport that cast him out. The project, which will see Austin Butler, famous for playing Elvis in the 2022 biopic, portray Armstrong,...

February 7, 2026

Ruff Run presented by PAWS of Coronado returns March 7, 2026

/ENDURANCE SPORTSWIRE/ - The Ruff Run, presented by PAWS of Coronado, will return on Saturday, March 7, 2026, inviting runners, walkers, and dog lovers to take part in a dog-friendly 5K run and 1.5-mile walk along the Coronado waterfront. The event will take place at Tidelands Park, featuring a flat,...

February 6, 2026

Peloton Shares Crash 23%

Peloton shares crashed 23% to an 18-month low after disappointing Q2 2026 earnings, missing revenue expectations amid declining membership and ongoing post-pandemic demand slump. The article explores whether this could finally trigger an Apple acquisition to bolster Fitness+, plus hardware and subscriber synergies—while noting Apple may wait for an even...

February 6, 2026

Tandem Group reports “robust performance” for bicycles

Ahead of its full year results being published in late March, Tandem Group has reported a trading statement for full year 2025, including details of how its cycling arm fared. Bicycle performance was robust, finishing 37.6% ahead of the prior year and outperforming broader sector trends, the group noted. CYCLING...