News Topics
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June 9, 2021
Team Master Spas athlete James Lawrence Completes Conquer 100 Challenge
FORT WAYNE, Indiana — Master Spas, the world's largest swim spa manufacturer, congratulates “Iron Cowboy” James Lawrence on the completion of his Conquer 100 challenge. "We are very inspired by James Lawrence and his relentless pursuit to redefine the impossible," says Kevin Richards, Vice President of Sales and Marketing. "We are...
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June 8, 2021
Top swimmers unionise in bid for improved athlete rights
Several of the world’s top swimmers have formally established a new independent representative body in a bid to improve athlete rights in the sport and give competitors a greater say in governance matters. SportsPro
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June 8, 2021
CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder
BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...
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June 8, 2021
Sporting Goods Giants Continue Seeing Record Numbers
Academy Sports reported its Q1 earnings Tuesday, highlighting a recent string of record-breaking quarters in the sporting goods industry. The company saw its highest-ever gross margin, increasing 89.2% to $563.7 million. Net sales jumped 39.1% year-over-year to $1.58 billion. But Academy Sports isn’t the only sporting goods store trending upward. Front Office...
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June 8, 2021
2021 Urban World Championships Closes with BMX Flatland
MONTPELLIER, FRANCE – The USA Cycling BMX Flatland team competed today in Montpellier, France at the 2021 UCI Urban World Championships. Terry Adams (Hammond, La.), Matt Wilhelm (Naperville, Ill.), and David (Bo) Wade (Redondo, Calif.) made the trek over to Europe to compete in the championship. The contest started with 20 men from all over...
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June 8, 2021
Electrolit Launches Fresh, Modern Summer Campaign For 2021
CERRITOS, Calif. (June 8, 2021) – Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction...
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June 8, 2021
USA Cycling and FloSports Sign Multiyear Broadcast Rights Partnership to Bring Elite Cycling Competition to North American Audiences
AUSTIN, Texas (June, 2021) – USA Cycling, the national governing body for the sport of cycling in the United States, and FloSports, a leader in sports streaming and original content, have signed a three-year partnership to bring elite cycling competition to fans in North America starting in June 2021. Each year, the...
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June 8, 2021
USA Cycling Announces Skratch Labs as an Official Sponsor
COLORADO SPRINGS, Colo. – USA Cycling is proud to announce their new partnership with Skratch Labs, an innovator in sports nutrition. Based in Boulder, Colorado, Skratch Labs was founded by two cycling pros, Dr. Allen Lim and Ian MacGregor, who spent years on the Pro Cycling Tour watching teammates eat...
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June 8, 2021
Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...
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June 8, 2021
Sipping a Pink Beverage Preride May Boost Your Endurance and Power
Drinking a beverage with a pink color before a ride may boost your endurance and power as opposed to reaching for regular, clear water, new research shows. Yahoo! Life Psychologically, it’s common to associate the color pink with sweetness, and we tend to reach for sweet tastes before exercise in anticipation of using...
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June 8, 2021
Hashimoto insists Tokyo 2020 will go ahead as 10,000 volunteers quit over COVID-19
It has been reported that 10,000 of the 80,000 volunteers for the Games have quit, largely because of coronavirus fears. However, Tokyo 2020 President Seiko Hashimoto insists this year’s Olympic and Paralympic Games will take place as planned - unless the majority of teams are unable to travel to Japan...
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June 8, 2021
US Trail Running Conference announces theme for 2021 – Trail Running as a Restorative Sport
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running as a Restorative Sport. This theme is an organic and logical development from last year’s successful theme of Trail Running Communities for...
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June 8, 2021
Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes, today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that...
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June 8, 2021
Jaybird Partners With Five-Time NBA All-Star Jimmy Butler
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...
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June 8, 2021
2 Buck Stuck – BibBoards is launching a campaign meant to reboot the endurance sports industry.
BibBoards – a company known widely in the sports community for their innovative, customizable bibSNAPS launches a new campaign to encourage and support endurance sports athletes and help the whole industry renovate adopting safe and sustainable technologies. Knowing that each tiny detail can be a crucial success factor, BibBoards comes...
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June 8, 2021
Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series
LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...
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June 8, 2021
Liv Cycling Welcomes Anita Naidu
NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...
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June 7, 2021
The Great U.S. Bicycle Shortage
A boom demand, a trade war, and pandemic have combined for major price inflation in the bicycle business. With demand high and supply low, prices for bikes and parts can be 15-25% higher than usual. Front Office Sports
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June 7, 2021
Implus LLC Announces Balega Brand Leadership Transition Appoints Jenna Campbell as VP Category and Brand Development
DURHAM, N.C. (June 7, 2021) — Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. Tanya and Bert have shepherded and guided Balega since its inception in 2003 to be the leading performance sock brand in the run specialty market. Effective June 30, 2021,...
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June 7, 2021
Wolverine Worldwide Expects Second Quarter 2021 Revenue To Exceed Second Quarter 2019
Wolverine World Wide Inc. said it expects second-quarter 2021 revenue to exceed 2019 levels due to better-than-expected trends across nearly all brands in its portfolio led by Merrell, Saucony and Sperry. SGBMedia
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June 7, 2021
Decathlon U.S.A. Announces New CEO, Christian Ollier, to Guide Continued U.S. Brand Growth
SAN FRANCISCO (June 7, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced the appointment of Christian Ollier as CEO of Decathlon U.S.A., allowing prior CEO, Michel D’Humières, to move on to other projects within the company. D’Humieres was appointed to the role in 2016 and led the company’s...
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June 7, 2021
Hannah Roberts Wins Third World Championship in Montpellier
MONTPELLIER, FRANCE – The USA Cycling BMX Freestyle team had their first contest in over a year this weekend in Montpellier, France at the 2021 UCI Urban World Championships. Hannah Roberts (Buchanan, Mich.) won the Elite Women’s category with a score of 91.90. This marks back-to-back World titles for Roberts and...
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June 7, 2021
Diamondback Announces Partnership with LOGE Camps
KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division1, Atroz 2, and Release 29 1 at select LOGE Camps across the...
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June 7, 2021
Sport Acuity acquires Tri247 endurance media business
Sport Acuity has acquired a controlling stake in Tri247 – the company behind the 247 group of endurance sport websites. Chief among them is Tri247.com, alongside Run247.com, which are leading platforms for elite to starter athletes. Endurance.biz
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June 7, 2021
Study: lower stride rate associated with higher risk of bone stress injuries
A recent study of Division 1 university cross-country runners has added more evidence to support the theory that a low step rate was a risk factor for bone stress injuries. Canadian Running