August 26, 2025

America’s Top Race Attracts Cycling’s Elite for 2025 Maryland Cycling Classic Men’s Race

BALTIMORE (August 25, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 Maryland Cycling Classic, America's premier professional cycling road race, has announced preliminary rosters for its third men's race, set for Saturday, Sept. 6 in Baltimore, Maryland. With 15 elite teams hailing from nine countries, the starting line will be packed with...

August 26, 2025

Lululemon Shifts Technology and Information Leadership with Focus on AI

Lululemon Athletica, Inc. has named Ranju Das as chief AI and technology officer, effective September 2. In this newly created role, Das will be responsible for leading the company’s technology organization and driving the development and execution of the next phase of Lululemon’s technology and AI strategy. SGB MEDIA

August 26, 2025

Verge Returns as Leader Jersey Sponsor for the Green Mountain Stage Race

NEW YORK (August 26, 2025) /ENDURANCE SPORTSWIRE/  – Verge, the innovative leader in custom cycling apparel, is once again partnering with the Green Mountain Stage Race (GMSR) as the official leader jersey sponsor. Kicking off this Friday, August 30, in Vermont, GMSR is one of the largest and most prestigious...

August 26, 2025

IRONMAN 70.3 Pennsylvania Happy Valley Selected to Host IRONMAN 70.3 North American Championship

- IRONMAN 70.3 Pennsylvania North American Championship set to take place in State College, Pa. on June 14, 2026 - A North American Championship title, elevated professional prize purse, and increased age group qualifying opportunities for the 2026 IRONMAN 70.3 World Championship all to be on the line in Happy...

August 26, 2025

Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix

August 26, 2025 (Boulder, CO) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or...

August 26, 2025

Pepperdine University Named Presenting Sponsor of Zuma Beach Triathlon’s Corporate Challenge Benefiting Challenged Athletes Foundation

MALIBU, Calif. (August 26, 2025) /ENDURANCE SPORTSWIRE/ — The Zuma Foundation is honored to announce Pepperdine University as the Presenting Sponsor of the Zuma Beach Triathlon’s 2025 Corporate Challenge benefiting the Challenged Athletes Foundation (CAF). With Pepperdine University’s generous support, the Corporate Challenge will kick off with unmatched energy, camaraderie,...

August 26, 2025

Spurs Sports & Entertainment Announced as Title Sponsor of Austin International Half Marathon

AUSTIN (Aug. 26, 2025) /ENDURANCE SPORTWIRE/ - Spurs Sports & Entertainment (SS&E) today announced a new partnership with the Austin International Half, becoming the official title sponsor of the race, which will now be known as the Spurs Austin International Half. The 2026 event is set for Sunday, January 18,...

August 26, 2025

Neches Labor Day 5K Extends Partnership with X T-shirt for 2025 — Featuring the “Four Shirts in One” Magic Shirt

PORT NECHES, TEXAS /ENDURANCE SPORTSWIRE/ - The Neches Labor Day 5K, produced by 3 Bros Running Company, will once again team up with X T-shirt for an exciting 2025 Labor Day race-day experience. Building on the momentum of last year’s successful collaboration, the partnership combines a community-focused event with the...

August 26, 2025

Brazilian Athletes Ready to Race at Inaugural Challenge Fortaleza

August 26, 2025 /ENDURANCE SPORTSWIRE/ - This weekend, Challenge Fortaleza will showcase triathlon at its best on Brazil’s stunning northeast coast. The professional field features a strong Brazilian presence, alongside international talent, promising competitive racing for both men and women. In the women’s race, all eyes will be on local...

August 25, 2025

Wearables Move Beyond Fitness With Nuna Pendant, a $299 AI Necklace That Tracks Emotional Health

Wearables have spent the last decade tracking steps, sleep and stress. But one startup wants to measure something more elusive: emotions. ThingX, a digital health-tech venture spun out of the Chinese University of Hong Kong’s AIoT Lab and supported by a team of global researchers, has unveiled the Nuna Smart...