News Topics
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May 26, 2020
ATRA helps get the Vote out for G.O.A.T.
Colorado Springs, CO - The American Trail Running Association (ATRA) is supporting the effort of the World Mountain Running Association (WMRA), to recognize the amazing achievements of mountain runners worldwide. To this end, the WMRA has taken a look back at some of the “greatest of all time” athletes in mountain running...
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May 26, 2020
PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry
BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an overall sense of the state of bike riding and the bike...
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May 26, 2020
Salomon Hosts WMN Virtual Half Marathon
OGDEN, Utah (May 26, 2020) – Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring races. In light of the cancellation, Salomon pivoted to put together the WMN Virtual Half to give...
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May 26, 2020
BibRave Brings the Party for Knockaround and Allstate Hot Chocolate Virtual Race Series
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently created, managed, and executed a virtual pulse moment for Knockaround around their sponsorship of the Allstate Hot Chocolate 15K/5K. With virtual racing soaring in popularity, Knockaround leaned on BibRave for their digital expertise and creativity to differentiate...
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May 26, 2020
MOXiLIFE® Nutrition Debuts an ‘Online Biomarker Testing’ partnership with PersonaLabs
Scottsdale AZ May 26th, 2020 – MOXiLIFE® Nutrition; a female founded Endurance Sports Nutrition Company starting June 1st in partnership with PersonaLabs, will provide personalized online blood testing for endurance athletes. The data derived from personalized testing can target nutrient deficiencies prior to symptoms an endurance athlete might experience due...
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May 26, 2020
Race Across America Goes Virtual For 2020
Boulder, CO (May 26, 2021) – For the first time in 39 years Race Across America (RAAM) will not be held. The announcement was made with heavy hearts and it left a void for every ultra-racer in the world. But, when adversity appears, so does opportunity. Thanks to a group...
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May 25, 2020
On a lighter note: What your Strava maps says about you
If you’re an avid Strava user, you know that every upload comes with an average pace, date and time, and a map. Whether you like it or not, the map is part of everyone’s file and shows the path you took to get your exercise done that day. A map...
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May 25, 2020
Asics North America sees double-digit sales decline
Asics North America (ANA), which includes the U.S., Canada and Mexico, said sales in the U.S. were down 18.4 percent year-over-year in the first quarter. Canada and Mexico were down 5.5 percent and 10 percent year-over-year in the local currency respectively. Asics U.S. saw a year-over-year decrease of 14.2 percent in...
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May 25, 2020
World Endurance Coaching Business Summit
The events of 2020 have massively disrupted the world of endurance sports, requiring a fundamental shift and adaptation to the way coaches need to operate in the future. COACH 2020 VISION is the world’s first virtual business development Summit, specifically tailored to help endurance sport coaches innovate and improve their...
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May 25, 2020
Imogen Simmonds (SUI) And Andi Boecherer (DEU) Put in Top Performances During IRONMAN VR8 Pro Challenge
TAMPA, Fla. (May 23, 2020) – The eighth edition of the IRONMAN® VR™ Pro Challenge saw four professional women and four professional men battle on a 40 km portion of the newly offered IRONMAN Arizona bike course utilizing Official Virtual Cycling partner ROUVY’s augmented reality. After the conclusion of an...
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