Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record
December 23, 2020
The new recovery footwear brand enters market with a holistic approach to design and manufacturing
Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand.
Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first offering in a category of active recovery footwear Kane is calling regenerative footwear. With a focus on both body and planet, the Revive is designed with data-driven input from renowned, Board Certified foot and ankle surgeon, Dr. Daniel Geller, and manufactured from a biobased polymer derived from renewably-sourced Brazilian sugarcane.
Purple Orange Brand Communications will establish share of voice for Kane within the active recovery footwear market and drive growth through top-of-mind awareness, enhanced search engine visibility, and brand storytelling. Purple Orange Managing Director, Matt Herron, commented: “Startups often put the cart before the horse when thinking about public relations. Kane is rare in that they’ve developed an innovative product and have already established a strategic vision for their voice. Purple Orange is excited to lend its expertise and help Kane achieve brand milestones in 2021 and beyond.”
John Gagliardi, CEO of Kane Footwear, said of the partnership: “As a startup entering a highly competitive footwear category we knew establishing share of voice would be a crucial component to our future success. Purple Orange has the systems and talent in place to make this a reality and we couldn’t be more excited to call them our partner in PR.”
For all Kane Footwear media inquiries, please reach out to Maddie Jarrard, Maddie@purpleorangepr.com
About KANE Footwear
Headquartered in Westport, CT, Kane is a footwear brand that believes in regeneration of body and planet. Implementing data-driven design, biobased manufacturing, and modern aesthetics, Kane is creating active recovery footwear that targets mindful movers. Partnering with a veteran designer from Nike, Under Armour and Crocs, as well as renowned Board Certified, foot and ankle surgeon Dr. Daniel Geller, Kane will launch its flagship slip-on shoe, the Revive, in February 2020. http://www.kanefootwear.com
About Purple Orange Brand Communications
Founded in 2009 in Jackson Hole, WY, Purple Orange LLC is a specialty brand communications agency, using creativity, modern mediums, and a respected authentic voice to communicate brand messaging. Our professional influences range from publishing, large and small agency work, and in-house marketing; we like to think we see the whole picture for our clients. Specializing in active lifestyle and adventure travel, our clients have spanned industry-leading performance apparel brands, food and beverage, consumer tech, and non-profit advocacy work. https://purpleorangepr.com