News Topics
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May 25, 2025
New Research Says Endurance Athletes May Need as Much Protein as Weight Lifters
You’d have a hard time finding any serious endurance athlete in 2025 who thinks protein doesn’t matter. But figuring out how much protein runners, cyclists, and other endurance junkies actually need—and when they need it—remains a work in progress. Outside
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May 23, 2025
Army unveils new fitness test with tougher standards — could you pass it?
"Army Strong" is more than just a tagline — for soldiers, it’s a requirement for duty. The U.S. Army requires that all active-duty soldiers prove their physical prowess by passing a rigorous fitness test. There have been multiple versions of the test over the years — and the Army recently announced that...
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May 23, 2025
WFSGI launches physical activity impact report
The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report at an exclusive World Health Assembly side-event hosted by WFSGI in Geneva. The report draws attention to the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration. Initiatives undertaken by members of the World...
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May 23, 2025
Timing and consistency of activity linked to better fitness in older adults
Some people spring into action at dawn, while others prefer a slower start to their day. Whether you rise with a grin or a groan, scientists say your internal clock—known as the circadian rhythm—might influence that behavior and much more. Medical Xpress
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May 23, 2025
EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
In another example that a company is only as good as its last quarter, the parent of Hoka, Ugg, Teva, Ahnu, and Koolaburra found that all the great numbers and marketing hype from the fiscal 2025 full-year period did little to instill confidence in investors. SGB MEDIA
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May 23, 2025
Wiley X Honors Fallen Heroes as Load Master Sponsor of the 2025 Carry The Load Memorial March
Frisco, TX – [May 23, 2025] /ENDURANCE SPORTSWIRE/ - Wiley X, a longtime supporter of military and veteran communities, is proud to serve as Load Master Sponsor for the 2025 Carry The Load Memorial March, a powerful event held annually to honor and remember the sacrifices of our nation’s heroes....
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May 23, 2025
Foopak Bio Natura Cups Help Runners Stay Hydrated and Support a Green Cause at the 2025 Los Angeles Marathon presented by ASICS
LOS ANGELES, CA (May 23, 2025) /ENDURANCE SPORTSWIRE/ – Organizing a marathon for over 25,000 runners is no small feat. Making it sustainable is even more ambitious. But this year, as runners raced from Dodger Stadium to Century City, the Los Angeles Marathon presented by ASICS underscored its climate-conscious ethos...
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May 22, 2025
Strava’s valuation jumps to $2.2bn following acquisition of UK running app Runna
Strava, the fitness tracking app that has become a lockdown staple for millions of runners and cyclists, has confirmed a new valuation of $2.2 billion following its recent acquisition of Runna, a UK-based running coaching platform. The deal, announced in April and completed on Thursday, marks a major step in...
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May 22, 2025
Record Breaking Year in the Denver Colfax Marathon Weekend
Denver, CO. (May 22, 2025) /ENDURANCE SPORTSWIRE/ – Denver welcomed over 25,000 runners to the Mile High for the city’s largest running event of the year. The 19th Denver Colfax Marathon, presented by Cigna Healthcare, hosted eight races over the weekend with several event records broken and a historic number...
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May 22, 2025
Strava Announces Acquisition of Cycling Training App, The Breakaway.
SAN FRANCISCO (May 22nd, 2025) /OUTDOOR SPORTSWIRE/ – Strava, the app for active people, today announced it has acquired the core assets of The Breakaway, the Y Combinator incubated cycling training app. The deal follows the recent news of Strava acquiring Runna, a leading running training app, and signifies further investment in...
