News Topics
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May 7, 2026
Expanding Sweat-Activated Shirts: Now Available in Cotton-Blend Fabrics
/ENDURANCE SPORTSWIRE/ - For many race directors, sweat-activated shirts have become a creative way to add an interactive element to race merchandise. The idea is simple: as runners sweat, a hidden message appears — creating a moment of surprise and engagement during the event. Until now, however, this type of...
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May 7, 2026
Laurel Powers Real-Time Tracking and Race Storytelling for Nearly 15,000 Runners at the Eugene Marathon
EUGENE, Ore. — May 7, 2026 /ENDURANCE SPORTSWIRE/ - Laurel, the AI-powered race timing, live tracking, and storytelling platform, today announced its successful deployment at the 2026 Eugene Marathon, further accelerating its nationwide expansion across premier endurance events in the United States. The event welcomed over 14,500 registrants, making it...
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May 7, 2026
2026 XTERRA Trail Run World Championship Arrives on Gozo Island
May 7, 2026 /ENDURANCE SPORTSWIRE/ - The XTERRA Trail Run World Championship turns its trails toward the Mediterranean, where Gozo Island will host the 17th edition on May 9, 2026. Athletes from 30 countries will gather on Malta’s island of adventure to compete for championship titles in the Trail Marathon...
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May 6, 2026
Lego has finally created a road bike, and it’s made up of 1,015 pieces
LEGO has finally released a dedicated road‑bike model as part of its adult‑oriented Icons series: the LEGO Icons Road Bike (set 11380), made up of 1,015 pieces. It is positioned as the brand’s first large‑scale, fully functioning road‑bike build, aimed squarely at cycling enthusiasts and adult collectors rather than younger...
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May 6, 2026
Laka acquires VeloLife’s bike insurance business, marking its fourth acquisition as M&A strategy accelerates
Laka, the UK & EU green mobility insurtech, today announces the acquisition of assets from VeloLife, the specialist cycle insurance provider. This marks Laka’s fourth acquisition in three years and the first public milestone in the active M&A pipeline that Laka signalled when it closed its £14.1 million Series B...
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May 6, 2026
Life Time Acquires Phoenix 10K, Expanding Athletic Events Strategy
Life Time has acquired the Phoenix 10K, a 51-year-old Arizona road race, to expand its portfolio of 30 athletic events amid surging running participation. The deal comes as running continues to see increased participation growth, from the advent of “runcations” to tentpole events like the Boston Marathon, which saw more than 30,000 participants this year....
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May 6, 2026
Gravel shoes: the next growth category in running?
In March, Salomon brought out the newest (fourth) edition of the AeroGlide, and has released it in two different versions–regular (road) and gravel (GRVL). With this update, Salomon, among other brands, is adding to one of the fastest growing segments in running. So what’s this gravel-running trend all about? Gravel...
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May 6, 2026
SurveyMonkey Named “Official Curiosity Partner” of Bay to Breakers
San Francisco, CA (May 6, 2026) /ENDURANCE SPORTSWIRE/ - Bay to Breakers has long been famous for its only-in-San-Francisco mix of cardio, costumes, chaos and community — not to mention its beloved big pink gorilla mascot, Ape Hashbury. Now, with SurveyMonkey coming onboard as a major sponsor, the world-famous footrace...
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May 6, 2026
GFNY announces Michelob Ultra GFNY Walnut Creek – California
New York City (May 6, 2026) /ENDURANCE SPORTSWIRE/ – GFNY is proud to announce Michelob ULTRA GFNY Walnut Creek – California, set for April 18, 2027. The event expands GFNY’s presence in California and brings the series’ Be A Pro For A Day race experience to the East Bay, positioning...
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May 6, 2026
The Championship: World’s Best Ready for Showdown in Šamorín
May 6, 2026 /ENDURANCE SPORTSWIRE/ - During The Championship, Challenge Family’s flagship event which is qualification-only, it’s all about prestige. The stakes are high, the attention is intense, and everyone wants to win. While defending champions, Kristian Høgenhaug and Hanne de Vet are absent, many of the world’s top athletes...
