Rugged Races Acquires RAM Racing and the Hot Chocolate 15K/5K Series
August 12, 2019
Rugged Races, a subsidiary of GateHouse Live and a New Media Investment Group company, today announced it has acquired RAM Racing and its entire portfolio of events, including the Allstate Hot Chocolate 15K/5K series.
The Hot Chocolate series, which boasts eight of the top 100 races in the United States, will attract over 200,000 runners across twenty races in 2019. The remainder of RAM Racing’s portfolio consists of the Heartbreakers Half Marathon in Portland, OR and nine other races in the Chicago area, including the popular Soldier Field 10 Miler and the Run Mag Mile 10K/5K.
This acquisition is the latest in a series of moves by Rugged Races over the past two years to grow its portfolio of endurance events into one of the largest in the United States. It has also recently acquired the Milwaukee Marathon, the Providence Marathon, and the Santa Rosa Marathon. With the addition of RAM Racing, Rugged Races now owns over ninety events, ranging from marathons and cycling events to trail runs and obstacle course races, and anticipates over 450,000 participants and more than one million attendees in 2019.
“We are thrilled to add the RAM Racing portfolio to our family of premier endurance events,” said Brad Scudder, Senior Vice President of Rugged Races. “By filling the colder months in our annual race calendar with the crown jewel of winter running – the Allstate Hot Chocolate 15K/5K Series – runners of all fitness levels can now enjoy one of our races every week of the year.”
Rugged Races’ parent company, GateHouse Live, also acquired a majority stake in RAM Racing’s proprietary online ticketing and race management software platform, EnMotive, as part of the acquisition. The platform provides race directors with everything they need to successfully manage their events, including ticketing, timing, photography, participant check-in, and packet pickup. EnMotive is also one of the largest timing and third-party event production companies in the United States.
“EnMotive’s robust bundle of features provides everything we need to efficiently manage the more than 300 events GateHouse Live and Rugged Races produce each year,” said Jason Taylor, President of GateHouse Live. “The technology the EnMotive team has built is truly impressive and we look forward to working with them as they continue to add even more capabilities to the platform in the future.”
“After almost 20 years of growing RAM Racing into what it is today, I felt that it needed to be part of a much larger organization to continue its growth, and Rugged Races is the perfect fit,” said Steve Ginsburg, founder of RAM Racing. “As for EnMotive, being part of GateHouse Live will help us achieve our lofty growth goals quickly and efficiently. We couldn’t be happier to join such a dynamic company with great leadership.”
Mr. Ginsburg remains fully committed to the running community and will retain an interest in, and maintain his role as President of, EnMotive.