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Race Day Events Sells Half-Marathon and 5K, BeYOUtiful, to Break Through LLC

April 8, 2022

BeYOUtiful, formerly known as Kings & Queens Half Marathon, is changing hands of ownership as Race Day Events has sold the event to Break Through LLC.

Fitchburg, WI /ENDURANCE SPORTSWIRE/ – In its second year, BeYoutiful, will be taking place Mother’s Day Weekend on May 8th.

This popular 5K and half marathon is a women focused run throughout Oconomowoc, WI. This year’s BeYOUtiful will be similar to 2021’s event with few changes. Break Through LLC, formerly known as Great Lakes Multisport, will be handling race management while Race Day Events will continue with timing and race support this year.

Participants will be receiving race timing, a race shirt, stemless wine glass, and a rose as they cross the finish line. Finishers are encouraged to celebrate their feat with family and friends’ post-race at surrounding local businesses throughout Oconomowoc.

Race Day Events is excited to see this race grow under the new ownership of Cole, Andrew, and Karly Braun, owners of Break Through LLC. Ryan Griessmeyer, owner of Race Day Events, had this to say about the sale, “This event is truly something special. I know with the new ownership involved, this event will continue to grow and bring people together to celebrate the incredible women in our lives.”

BeYoutiful Half Marathon and 5K is still open for registration. Come celebrate the women in your life on May 8th, 2022! Click here to sign up today.

About Race Day Events

Race Day Events is an event production company located in Fitchburg, Wisconsin. Founded in 2006, Race Day Events owns over thirty running and multisport events throughout the Midwest.  The company also provides timing and production services to over 300 events throughout the nation.