Publix and Magic Sports Announce Major Strategic Partnership in Triathlon and Running Races Across Tennessee and Kentucky

January 18, 2024

Partnership marks the largest sponsorship in the 39-year history of Magic Sports

Nashville, TN – January 18, 2024 /ENDURANCE SPORTSWIRE/ –Magic Sports, a leading organizer of triathlons and running races across the Southeast, is thrilled to announce a groundbreaking strategic partnership with Publix, one of the largest and fastest-growing supermarket chains in the United States. This partnership marks the largest sponsorship in the 39-year history of Magic Sports, signifying a major step forward and investment in the growth and development of its races across Tennessee and Kentucky.

Under this new alliance, Publix will be the Title/Presenting Sponsor for several of Magic Sports’ high-profile races, including the:

  • Publix St. Patrick’s Music City Half Marathon, 10K & 5K, taking place on March 16 in Nashville
  • Publix Nashville Women’s Triathlon, scheduled for May 19 in Nashville
  • Publix Chattanooga Waterfront Triathlon, happening on June 23 in Chattanooga
  • Tri Louisville presented by Publix, taking place July 14 in Louisville
  • Publix Riverbluff Triathlon, set for August 11 in Ashland City, TN

Additionally, Publix will be an event sponsor for the Eddie Ferrell Music City Triathlon on June 2 in Nashville.

Joe Fleenor, President of Magic Sports, expressed his enthusiasm for this partnership: “We are incredibly excited to collaborate with Publix. Their commitment to helping to foster healthy communities and being passionately focused on customer value aligns perfectly with our core mission. This partnership not only represents a significant milestone for Magic Sports but also a fantastic opportunity for the communities we serve in Tennessee and Kentucky.”

Michelle Mandley, Regional Marketing Manager of Publix, also commented on the partnership, highlighting the shared values between the two organizations: “At Publix, we are always seeking ways to invest in our communities. Partnering with Magic Sports, known for their exceptionally well-organized and popular races, allows us to engage directly with the communities we serve. We are proud to support events that foster health, wellness, and community spirit.”

This strategic partnership is set to not only elevate the profile of these popular athletic events but also strengthen the bond between the communities and Publix, as they jointly foster health and wellness through endurance sports.

For more information about the races and the partnership, please visit www.magicsportsusa.com. For more information about Publix, visit www.publix.com.

About Magic Sports:

Magic Sports, formerly known as Team Magic, is a prominent independent sports event production company in the United States. Founded in 1985, Magic Sports specializes in producing triathlons and road running races across Tennessee, Alabama, and Kentucky. Magic Sports commits to exceptional racing experiences, fueled by the quality and passion we’ve championed for decades. We’re not just about races; we’re about fun, friendship, and competition — a culture that lives in our events and within our team. With us, every race is a shared adventure, every finish line, a shared victory.

About Publix

Publix, the largest employee-owned company in the U.S. with more than 250,000 associates, currently operates 1,350 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, Virginia and Kentucky. For 26 consecutive years, the company has been recognized by Fortune as a great place to work. In addition, Publix’s dedication to superior quality and customer service is recognized among the top in the grocery business. For more information, visit the company’s newsroom at corporate.publix.com/newsroom.



Name: Joe Fleenor

Title: President

Company: Magic Sports

Phone: 615-509-4498

Email: joe@magicsportsusa.com